The 3 Most Mentioned Fashion Labels in Hip Hop Music
In this post, we take a look at the three most mentioned fashion labels in hip hop music. We analyze how these brands have been mentioned in songs and what it means for their marketing efforts.
Introduction
Fashion and hip hop have been intertwined since the early days of the culture. Rappers have always used their style to set themselves apart from the competition and make a statement. In the past, many rappers wore whatever was popular in their communities at the time. But as hip hop became more commercialized, fashion labels began to play a bigger role in the music. Today, there are a handful of fashion labels that are regularly mentioned in hip hop songs. Here are three of the most popular ones.
Gucci
In recent years, hip hop artists have been known to name drop high-end fashion brands in their songs as a way to show off their wealth and success. Out of all the brands that get mentioned, Gucci is by far the most popular. In fact, the Italian luxury fashion house has been mentioned in over 2,000 songs since 2012. Some of the most popular songs that mention Gucci include “Bitch Better Have My Money” by Rihanna, “Fancy” by Iggy Azalea, and “All Gold Everything” by Trinidad James.
Off-White
Founded by DJ and streetwear label Seen By Casablanca in 2013, Off-White is a fashion imprint led by Virgil Abloh. From its initial menswear collection, the brand has grown to include womenswear, accessories and footwear. With a focus on contemporary culture and streetwear, Off-White boasts a range of intricate hand-crafted pieces that often incorporate graphics and text. Seen as a pioneer of ‘Gen-Z’ fashion, the label has been championed by some of the biggest names in music, including Drake, Kendrick Lamar and Tyler, The Creator.
Supreme
Of the many fashion labels that have been mentioned in hip hop songs, Supreme is far and away the most popular. The streetwear brand has been name-checked by everyone from Kendrick Lamar to Tyler, the Creator, and its logo has become an ubiquitous sight in rap videos. Given the brand’s popularity among rappers, it’s no surprise that Supreme was recently valued at $1 billion.
