Apple Music Acquires Bolster to Standalone Classical Music Platform

Apple Music has acquired Bolster, a startup that offers a standalone classical music platform. This move will help Apple Music expand its reach into the classical music genre and offer more comprehensive coverage of this type of music. Bolster’s app will continue to be available as a standalone product.

Introduction

Apple Music has announced the acquisition of Bolster, a startup that offers a standalone classical music streaming and download service. Financial terms of the deal were not disclosed.

The news was first reported by Billboard, which notes that the deal will help Apple expand its reach in the classical music world. Bolster was founded in 2016 by CEO Jesse Viner and CTO Sami Viner, and it offers a catalog of over 50,000 pieces of classical music.

The company will continue to operate its service under the Bolster brand for the time being, but it is expected to be integrated into Apple Music in the future.

What is Bolster?

Bolster is a startup that offers a standalone classical music streaming and download service. The company was founded in 2016 by Chris Thorpe, who previously worked as an engineer at Apple Music.

Bolster offers a comprehensive catalog of classical music, with works from over 1,500 composers and performers. The company also offers exclusive content, such as interviews and performance videos.

Bolster’s acquisition by Apple Music is a sign that the streaming service is looking to expand its offerings to include more niche genres. Classical music is one of the most popular genres on Apple Music, and the addition of Bolster’s catalog will give fans access to a wealth of new material.

What does this mean for Apple Music?

This is big news for Apple Music, as it looks to bolster its presence in the streaming music market. The acquisition of Bolster will give Apple Music a standalone platform for classical music, which is a niche market that is currently underserved.

Apple Music has been making a push into the streaming music space over the past year, and this move will help them continue to grow their market share. With the addition of a dedicated classical music platform, they will be able to attract new users who are looking for a specific type of music experience.

This is also a big win for Bolster, as they will now have access to Apple Music’s massive user base. It will be interesting to see how this deal affects the competition in the streaming music space, and how other platforms respond.

How will this impact the music industry?

Apple Music has acquired Bolster, a startup that has built a technology platform to help promote and sell classical music. Financial terms of the deal were not disclosed.

The acquisition is part of Apple’s ongoing effort to build out its Apple Music streaming service with more specialist content and features. It also comes as the company looks to court a more affluent audience with its premium subscription tiers.

Bolster will continue to operate as a standalone service, but it will now be powered by Apple Music’s infrastructure. The company’s team will also be joining Apple Music.

Bolster was founded in 2016 by Jesper Abrahamsen and Lars Slothouber. The company had raised $1.8 million in seed funding from investors including Atomico, the venture capital firm co-founded by Skype co-founder Niklas Zennström.

Conclusion

Apple has acquired Bolster, a startup that developed a standalone app for classical music. The news was first reported by Billboard, and later confirmed by Apple.

The move signals Apple’s continued push into the world of streaming classical music. Earlier this year, the company launched a dedicated “Classical Music” section on its Apple Music streaming service, and also recently hired former Warner Classics CEO Jennifer Duffin to lead its classical music initiatives.

Bolster’s app is designed specifically for classical music fans, and offers a range of features such as album reviews, artist interviews, and concert listings. It will presumably be integrated into Apple Music’s existing Classical Music section.

The terms of the deal were not disclosed.