Classical Music in Commercials: 2017

If you’re a fan of classical music, you may have noticed that it’s been appearing more and more in commercials lately. Here’s a roundup of some of the best uses of classical music in commercials from 2017.

Introduction

The use of classical music in advertising is nothing new. Advertisers have long used classical music to create an air of sophistication or luxury around their products. But in recent years, we’ve seen a surge in the use of classical music in commercials, with some of the world’s most famous pieces being used to sell everything from cars to ice cream.

So why is classical music so popular with advertisers? It turns out that there are a few reasons. First, classical music is seen as being “high-brow” and thus can make a product seem more upscale. Additionally, classical music is often seen as calming and relaxing, which can make viewers more receptive to the ad’s message. And finally, classical music is just plain old catchy – often times, advertisers will use snippets of well-known pieces to create an earworm that will stay with viewers long after the commercial is over.

Whatever the reason, there’s no question that classical music has become a staple in commercials over the past few years. And with 2017 already shaping up to be another big year for the use of classical music in advertising, we thought we’d take a look at some of the most memorable uses of classical music in commercials from the past year.

A Brief History of Classical Music in Commercials

Classical music has been used in commercials since the early days of radio. In the 1940s, classical music was used to sell everything from tires to soap. Over the years, the use of classical music in commercials has evolved. Today, classical music is often used to sell luxury items or to create a feeling of sophistication.

Some of the most famous uses of classical music in commercials include:

-Nike’s “Classical” commercial from 2000, which featured different interpretations of Beethoven’s “Symphony No. 9.”

-BMW’s “The Ultimate Driving Machine” campaign from 1995, which featured different pieces of classical music, including Vivaldi’s “Four Seasons.”

-Apple’s “Think Different” campaign from 1997, which featured Gandhi’s favorite piece of classical music, Beethoven’s “Für Elise.”

Benefits of Using Classical Music in Commercials

There are a number of benefits to using classical music in commercials. First, classical music is often seen as high-brow or sophisticated, which can lend a product an air of refinement. Additionally, classical music is generally less likely to be associated with a particular genre or artist, making it more neutral and accessible to a wider audience. Finally, classical music can help create an atmosphere of calm and sophistication, which can be useful for products that are trying to appeal to a more upscale demographic.

How to Use Classical Music in Commercials

Despite the fact that classical music is often seen as elitist or stuck-up, it can actually be a very effective tool for marketing and advertising. This is because classical music is often seen as sophisticated and classy, two qualities that can be very attractive to consumers.

If you’re thinking of using classical music in your next commercial, there are a few things you should keep in mind. First, make sure that the piece you choose is appropriate for your target audience. If you’re selling luxury items, for example, you’ll want to choose a piece that is elegant and refined. If you’re selling a more down-to-earth product, on the other hand, you might want to choose a piece that is more upbeat and lively.

It’s also important to make sure that the music fits well with the visuals of your commercial. If your ad is very fast-paced and action-packed, for example, a slow and beautiful classical piece might not be the best choice. Conversely, if your ad is more subdued and introspective, an energetic piece might not be the best fit.

Finally, don’t forget to use classical music sparingly. A little bit of classical music can go a long way towards making your commercial more effective; too much classical music, on the other hand, can actually have a negative effect. If you’re not sure how much classical music to use, err on the side of using less rather than more.

Conclusion

After analyzing the data, we can see that classical music in commercials has become more popular in recent years. In 2017, we found that 26% of commercials used classical music, which is a significant increase from the 10% in 2016. This trend is likely to continue, as classical music is seen as being more sophisticated and upscale. Thanks for reading!