Electronic Music in Commercials: 2012

If you’re a fan of electronic music, you might have noticed that it’s been appearing more and more in commercials lately. Here’s a look at some of the best uses of electronic music in commercials from 2012.

What is Electronic Music?

Electronic music is a genre of music that typically uses electronic musical instruments or digital signal processing, such as synthesizers, drum machines, and digital audio workstations, to produce sounds. It rose to prominence in the late 1970s and early 1980s, with the advent of electronic music artists such as Kraftwerk, Yellow Magic Orchestra, and Giorgio Moroder.

Defining the Term

In order to understand what electronic music is, one must first know what music is. Music, according to the Merriam-Webster dictionary, is “the art of organizing sound in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and Timbre.” With that being said, one can now understand that electronic music is simply music that is made with the help of electronic devices.

This could not be more accurate; however, this definition leaves out a very important aspect of electronic music: its history. Electronic music has been around for almost as long as electricity itself. In the late 19th century, composers such as Erik Satie and Edgar Varèse began experimenting with new ways to create sound. This experimentation led to the creation of some of the first electronic instruments such as the Telharmonium and the Theremin.

The 20th century saw even more advances in electronic music technology with the creation of synthesizers and drum machines. These new instruments allowed composers to create sounds that had never been heard before. This led to the creation of new genres of music such as techno, house, and trance.

The 21st century has seen even more advances in electronic music technology with the introduction of digital audio workstations (DAWs). DAWs give musicians unprecedented control over their sound. This has led to the development of new genres such as dubstep and trap.

Electronic music is a genre of music that is made with the help of electronic devices. It has a long history dating back to the late 19th century. Today, it is more popular than ever before thanks to advances in technology.

A Brief History

Electronic music, also known as EDM (electronic dance music), is a genre of music that is produced using electronic sound. It is characterized by its use of various electronic sound-generating devices, including synthesizers, samplers, drum machines and computer software.

The first electronic music was created in the early twentieth century, with the inventions of the theremin and the tone generator. In the 1930s and 1940s, composers such as Dmitri Shostakovich and Luigi Russolo began to experiment with electrical instruments, creating works such as Shostakovich’s “Electrical Suite” and Russolo’s “Intonarumori” (noise intoners). In the 1950s and 1960s, electronic music became increasingly popular, with composers such as Karlheinz Stockhausen and composer-performers such as Pierre Henry and Alvin Lucier creating pioneering works. In the 1970s and 1980s, electronic music became even more popular, with the advent of new technologies such as digital synthesis and sequencing. Today, electronic music is one of the most popular genres of music, with artists such as Aphex Twin, Kraftwerk, Daft Punk and Skrillex achieving global success.

The Use of Electronic Music in Commercials

In 2012, we saw a significant increase in the use of electronic music in commercials. This is likely due to the growing popularity of electronic music, as well as the fact that it can be easily produced and manipulated to create the desired atmosphere or emotion.

2012

In 2012, there were a number of commercials that featured electronic music. Some of these were for products that were targeted at a younger audience, such as the Beats by Dre headphones, while others were for more general products like the Xbox 360.

One of the most memorable commercials from 2012 was the Beats by Dre commercial that featured the song “Climax” by Usher. This commercial was very popular and helped to increase sales of the product.

Another popular commercial from 2012 was the Xbox 360 Kinect commercial that featured the song “I Can’t Stop” by Flux Pavilion. This commercial helped to increase interest in the product and led to a number of sales.

Overall, 2012 was a good year for electronic music in commercials. There were a number of popular and successful commercials that featured this type of music.

2011

The use of electronic music in commercials has been on the rise in recent years, with a number of high-profile ad campaigns featuring prominent EDM artists and tracks.

In 2011, Beats by Dre featured Skrillex’s “Scary Monsters and Nice Sprites” in an ad campaign that also included a remix by Diplo. The campaign was extremely successful, helping to boost sales of the Beats by Dre headphones by 50%.

Tiësto also partnered with Jaguar to create a remix of his track “Maximal Crazy” for an ad campaign that ran during the 2012 Super Bowl. The commercial was widely praised, and helped to increase awareness of both Tiësto and the Jaguar brand.

Other notable examples of electronic music in commercials include Calvin Harris’ “Bounce” (used in a 2013 ad for Playstation 4), deadmau5’s “Raise Your Weapon” (used in a 2012 commercial for Microsoft’s Windows 8 operating system), and Avicii’s “Levels” (used in a 2013 ad for Volvo).

The use of electronic music in commercials is likely to continue to increase in the coming years, as more and more brands look to tap into the growing popularity of EDM.

2010

In 2010, electronic music began appearing in commercials more frequently. This was likely due to the popularity of the genre at the time and the appeal of its youthful sound. Artists whose songs were used in commercials included Deadmau5, Skrillex, and David Guetta. Some companies that used electronic music in their commercials were Nike, Ford, and Samsung.

The Impact of Electronic Music in Commercials

In 2012, electronic music began appearing in more commercials than ever before. This trend continued into 2013, with companies like Coca Cola, Nissan, and Samsung using electronic music to score their ads. Some people believe that electronic music in commercials is a good thing, as it exposes the genre to a wider audience. Others believe that it is detrimental to the music, as it makes it seem like a trend that will soon be forgotten. What do you think?

2012

The year 2012 was a big one for electronic music in commercials. The genre exploded in popularity, appearing in ads for everything from cars to detergent.

This trend was driven in part by the growing popularity of EDM (electronic dance music) culture. This youth-oriented scene is all about intense, pulsing beats and hedonistic fun. It’s the perfect soundscape for advertisers looking to appeal to young consumers.

EDM artists like Skrillex and Calvin Harris became increasingly popular in 2012, and their music was used in a number of high-profile commercials. Harris’ song “Feel So Close” was used in a Nike ad featuring soccer star Cristiano Ronaldo, while Skrillex’s “Bangarang” was used in a commercial for the Honda CR-V.

The use of electronic music in commercials is nothing new, but 2012 was definitely the year that it reached critical mass. As the genre continues to grow in popularity, we can only expect to hear more and more electronic music in ads.

2011

In 2011, the use of electronic music in commercials increased significantly. This was due to the growing popularity of electronic music, as well as the increasing popularity of brands using music to connect with younger audiences.

Some notable examples of commercials that used electronic music in 2011 include:

-The Audi A7 commercial, which featured the song “Titanium” by David Guetta
-The Nike “Fuelband” commercial, which featured the song “Work” by A-Trak
-The Beats by Dre “Studio” commercial, which featured the song “I Need You” by Nero

The use of electronic music in commercials continued to grow in 2012, with even more brands using it to connect with young audiences. Some notable examples of commercials that used electronic music in 2012 include:

-The Samsung Galaxy S III commercial, which featured the song “Cherish” by Kaskade
-The Google Nexus 7 commercial, which featured the song ” Origins” by Seven Lions
-The Beats by Dre “Solo 2” commercial, which featured the song “All I Do is Win” by DJ Khaled

2010

In 2010, electronic music began appearing in commercials more frequently. The trend started with a few ads featuring club-oriented tracks and quickly spread to other genres of electronic music. By the end of the year, almost every major commercial campaign included at least one song with an electronic element.

This trend continued into 2011 and 2012, with even more ads featuring electronic music. The genre has become so prevalent that it is now considered to be one of the most popular types of music for commercials.

The impact of electronic music in commercials has been both positive and negative. On the positive side, the genre has helped to sell products ranging from cars to phones to clothing. On the negative side, some people have complained that the use of electronic music in commercials is “cheap” and “lacks soul”.

Regardless of your opinion on the matter, one thing is for sure: electronic music in commercials is here to stay. If you want your product to be noticed, you would be wise to consider using a track with an electronic element.