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SEO Basics
If you have a website or blog, you want people to find it. That’s where search engine optimization (SEO) comes in. SEO is the process of making your site more “friendly” to search engines, which makes it more likely to show up in search results. One way to do this is to add keyword-rich titles and descriptions to your pages.
Set up GSC and Bing Webmaster tools
In order to track your SEO progress, you’ll need to set up both Google Search Console (formerly known as Google Webmaster Tools) and Bing Webmaster Tools. These tools will help you track your website’s progress in the search engines and diagnose any problems that you may be having.
First, go toGoogle Search Console and click “Add a Property.” You’ll be asked to verify your website in one of several ways. The simplest method is to add a meta tag to your site’s home page. Once you’ve done that, click “Verify.”
Next, go toBing Webmaster Tools and click “Add a Site.” You’ll be asked to verify your website in one of several ways. The simplest method is to add a meta tag to your site’s home page. Once you’ve done that, click “Verify.”
Set up Google Analytics
Google Analytics is a powerful tool that can help you track your website traffic and understand where your visitors are coming from. But if you’re not using it, you’re missing out on valuable data.
To get started with Google Analytics, you’ll need to create a Google account and then sign up for Analytics. Once you’ve done that, you can add the code to your site. You can do this yourself if you’re comfortable with code, or you can ask your web developer to help you.
Once the code is added, it can take up to 24 hours for data to start appearing in your account. But once it does, you’ll be able to see how many people are visiting your site, where they’re coming from, what pages they’re looking at, and more.
Google Analytics is a free service, and it’s easy to set up. If you’re not already using it, there’s no reason not to start today.
Install and configure an SEO plugin (wordpress)
There are many great SEO plugins available for WordPress, but one of the most popular and easy to use is Yoast SEO. In this guide, we’ll show you how to install and configure Yoast SEO to start improving your site’s SEO.
1. Log into your WordPress site and go to the Plugins section.
2. Search for Yoast SEO in the plugin repository or download the plugin files from Yoast.com.
3. Click Install Now and Activate the plugin.
4. Upon activation, you will be prompted to enter your license key (if you have one). Enter the key and click Activate License.
5. Once the license is activated, visit the configuration page at Settings -> SEO -> General to configure Yoast SEO for your site.
Keyword Research
How can you find the best keywords to target for your niche website? The answer is through keyword research! Keyword research is the process of finding and selecting the right keywords to target for your website. This can be done through various methods, such as using a keyword research tool or manually research through Google AdWords.
Identify your competitors
The first step in any keyword research project is to identify your competitors. If you don’t know who your competitors are, you can’t effectively target them with your keyword research.
There are a few different ways to identify your competitors:
– Use a keyword research tool like Google AdWords Keyword Planner or KWFinder to look up popular keywords in your industry. The websites that rank for these keywords are likely your competitors.
– Use a web analytics tool like Google Analytics to look at the source of your website’s traffic. If you see that a lot of your traffic comes from paid advertising, that means your competitors are spending money on advertising and you’ll need to do the same to stay competitive.
– Look at the websites that show up in the search results for popular keywords in your industry. These websites are likely competing with you for traffic.
Conduct a keyword gap analysis
When conducting keyword research for your website, it’s important to not only think about the keywords that you want to rank for, but also the keywords that your competitors are ranking for. This is where a keyword gap analysis comes in.
A keyword gap analysis is a tool that allows you to compare your list of keywords to the list of keywords that your competitors are ranking for. This will allow you to see where there are gaps in your keyword coverage, and where you have an opportunity to expand your reach.
In order to conduct a keyword gap analysis, you will need two things:
– A list of the keywords that you want to rank for
– A list of the keywords that your competitors are ranking for
There are a few different ways that you can go about getting this information. One is to use a tool like Google Keyword Planner or semrush.com. Another option is to manually check each of your competitor’s websites and see what terms they are targeting.
Once you have both lists, it’s time to start comparing them. Look for any terms on your competitor’s list that are not on yours, and add them to your own. These are the terms that you should be targeting with your SEO efforts. In addition, look for any terms on your list that have a lower search volume than the terms on your competitor’s list. These may be good target keywords, but they may also be more difficult to rank for than the other terms.
Find your main ‘money’ keywords
Before you start keyword research, it’s a good idea to have a solid understanding of your topic. Once you know what you’re writing about, you can start to identify the keywords and phrases that are most relevant to your topic.
Your main keywords are the ones that you think are most important to ranking for in search engines. These are the ones that you want to focus your optimization efforts on.
To find your main keywords, start by brainstorming a list of terms that are related to your topic. Once you have a good list, you can use a keyword research tool like Google AdWords Keyword Planner or MozKeyword Explorer to get more ideas and see what people are actually searching for.
Once you have a good list of potential keywords, it’s time to start evaluating them. When evaluating keywords, there are a few things you’ll want to consider:
-Search volume: This is how many people are searching for a given keyword each month. The more people search for a keyword, the more potential traffic there is.
-Competition: This is how many other websites are trying to rank for the same keyword. If there is a lot of competition, it will be harder to get your website to rank for that keyword. However, if there is little competition, you may be able to get your website to rank easily.
-Relevance: This is how relevant the keyword is to your website. You’ll want to make sure that the keywords you choose are relevant to the topics you’re writing about. If they’re not relevant, it won’t matter how much traffic they have or how little competition there is; they’re not going to help you achieve your goals.
Technical SEO
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Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in the Google Search Console can be used to check if a particular URL is indexable by Google, and whether there are any problems with it. This can be useful in troubleshooting issues with your website’s SEO.
To use the Inspect URL feature, simply enter a URL into the GSC tool and click “Inspect.” Google will then provide information on whether the URL is indexable, and if there are any issues with it. If there are issues, you’ll need to fix them before Google will index the URL.
Ensure your website is mobile-friendly
These days, it is more important than ever to have a website that is mobile-friendly. More and more people are using their mobile devices to access the internet, and if your website is not optimized for mobile, you could be missing out on a lot of traffic and potential customers.
There are a few things you can do to make sure your website is mobile-friendly:
-Make sure your website is responsive, meaning it will resize and adjust to fit any screen size.
-Use large, easy-to-read fonts.
-Avoid using Flash or other animations that might not be compatible with mobile devices.
-Make sure your website loads quickly – no one wants to wait around for a slow website to load!
following these tips, you can make sure your website is accessible and enjoyable for everyone, no matter what device they are using.
Check your site’s loading speed
One of the most important aspects of technical SEO is site speed. A fast loading website is essential for a good user experience, and will also help you rank higher in search engine results pages.
There are a few different ways to test your site’s speed. Google has a free tool called PageSpeed Insights that will give you a detailed report on how to improve your site’s speed. Another popular option is Pingdom’s Website Speed Test, which will give you a overall score for your site’s performance.
Once you have your speed test results, you can start making changes to improve your site’s speed. Some common recommendations include optimizing images, minifying CSS and JavaScript files, and reducing redirects. For more detailed instructions on how to improve your site’s speed, check out our guide on technical SEO.
On-page and Content
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When it comes to on-page SEO, your title tags are incredibly important. Unfortunately, they’re also one of the most commonly overlooked elements.
Your title tags are what show up in the search engine results pages (SERPs), so it’s important that they’re concise, relevant, and descriptive. If they’re too long, truncated, or missing entirely, you could be missing out on valuable traffic.
Here are some tips for fixing duplicate, missing, and truncated title tags:
– Add unique and relevant titles to all of your pages. Make sure each title is no more than 60 characters long.
– Avoid using generic titles like “Home” or “About Us.” Be specific and describe what each page is about.
– If you have duplicate title tags, use a rel=”canonical” tag to point to the original/master page. This will tell search engines which page to index and rank in the SERPs.
– If your title tags are being truncated in the SERPs, try rewriting them to be shorter and more focused.
Find and fix duplicate or missing meta descriptions
When optimizing your website for search engines, one of the most important things you can do is to create unique and compelling meta descriptions for each page on your site. Meta descriptions are the brief summaries that appear below each page’s title in the search engine results pages (SERPs). A good meta description will entice searchers to click through to your website, and can help improve your click-through rate (CTR) and organic search traffic.
Unfortunately, many websites have either duplicate or missing meta descriptions, which can not only hurt your CTR but also give you a lower ranking in the SERPs. In this article, we’ll show you how to find and fix duplicate or missing meta descriptions on your website.
What is a Meta Description?
A meta description is a short (usually <160 characters) summary of a page's content. It should be unique and compelling enough to entice searchers to click through to your website. Meta descriptions are used by search engines to help determine a page's relevance to a given search query, and are also often used as the text snippet that appears below a page's title in the SERPs.
Why are Meta Descriptions Important?
Meta descriptions are important for two main reasons:
They help improve your CTR in the SERPs: A well-written meta description will entice searchers to click through to your website, which can help improve your organic traffic.
They help search engines determine a page's relevance: A relevant and keyword-rich meta description will tell search engines that your page is relevant to a given query, which can help improve your ranking in the SERPs.
How to Find Duplicate or Missing Meta Descriptions
There are two easy ways to find duplicate or missing meta descriptions on your site: using Google Search Console or Screaming Frog SEO Spider.
Google Search Console: Login to Google Search Console and go to Search Traffic > HTML Improvements. This report will show you any duplicate or missing title tags and meta descriptions on your site. To fix these issues, simply edit your pages and add unique and relevant titles andmeta descriptions.
Screaming Frog SEO Spider: This desktop program crawls websites and looks for any duplicate or missing titles andmeta descriptions. Simply download Screaming Frog SEO Spiderand enter your website’s URL. The program will crawl up to 500 URLs for free; if you need to crawl more than 500 URLs, you’ll need to purchase a license
Most pages should only have one H1 tag. If you find multiple H1 tags on a page, it’s a good idea to fix them. Here’s how:
1. Look for pages with multiple H1 tags. You can use a tool like Screaming Frog to help with this.
2. For each page with multiple H1 tags, decide which tag is the most important and relevant for that page.
3. Remove or change the other H1 tags so that only the most important one remains.
Off-Page SEO
Off-page SEO (also called “off-site SEO”) is the second major component of SEO. It involves activities you can do outside of your website to improve your ranking in the search engine results pages (SERPs). While on-page SEO deals with the optimization of your website’s code and content, off-page SEO focuses on promoting your website through link building and other activities.
Analyze your competitor’s link profile
Off-page SEO is the process of optimizing your website for Google search with activities that take place outside of your website. These activities include link building, social media engagement, and brand mentions.
One of the most important aspects of off-page SEO is link building. Link building is the process of acquiring links from other websites to your own. Links are important because they signal to Google that your website is credible and trustworthy. The more links you have from high-quality websites, the better your chances of ranking in Google search.
To build links effectively, you need to first understand your competitor’s link profile. A link profile is a list of all the links pointing to a website. To find your competitor’s link profile, you can use a tool like Majestic or Moz’s Open Site Explorer. Once you have your competitor’s link profile, you can analyze it to see where their links are coming from and what kind of links they have. This will give you insights into what kinds of links you need to build for your own website.
Building links can be a time-consuming and difficult task, but it’s important to do if you want to rank in Google search. With a little effort and understanding, you can build links that will help improve your website’s ranking and visibility.
Conduct a link intersect analysis
In order to find new link opportunities, you can conduct a link intersect analysis. This involves finding sites that link to your competitors, but not to you.
There are a few different ways to do this:
1. Use a tool like Monitor Backlinks or ahrefs. Simply enter your competitor’s URL and see what sites link to them, but not to you.
2. Google “link: competitor url -site: competitor url”. This will show you all the pages linking to your competitor, minus your competitor’s own website.
3. Manually check your competitor’s backlinks using Google Search Console or another tool like Majestic SEO. Again, look for sites that link to your competitor but not to you.
Once you’ve found some potential link targets, reach out and try to get a link from them!
Target your competitors’ broken backlinks
One of the best ways to get started with off-page SEO is to target your competitors’ broken backlinks.
There are a few different ways to do this. One is to use a tool like Majestic or Ahrefs to find out which sites are linking to your competitors, but not linking to you.
Another way is to use Google search operators like “link:competitor.com” or “site:competitor.com inurl:links” to find these links manually.
Once you have a list of these links, you can reach out to the webmasters and let them know that their link is broken and offer them a replacement link on your site.
This is a great way to get some high-quality backlinks and improve your off-page SEO.
