Heavy: Collective Soul’s Official Music Video

The official music video for “Heavy” by Collective Soul. The song is the first single from the band’s ninth studio album, See What You Started by Continuing.

Introduction

Collective Soul is an American rock band from Atlanta, Georgia. The band members are Ed Roland (lead vocals, rhythm guitar), Joel Kosche (lead guitar), Will Turpin (bass guitar), Johnny Rabb (drums), and Ryan Hoyle (keyboards). They have released nine studio albums, two live albums, and one EP. The first four albums were released on the now-defunct label Atlantic Records; the next four were released on Freedumb Records, landing the band’s first major label release in over a decade with their 2012 self-titled album; and their most recent album style> was released on Vanguard Records in June 2017.

The band got its start when lead singer Ed Roland wrote the song “Shine” in 1992. The song was included on a local Atlanta compilation album called Family Values which was distributed throughout Virginia Beach. Atlantic Records took notice of the song and eventually signed the band to a record deal in 1993.

The band’s self-titled debut album was released in February 1994 and eventually went double platinum driven by the success of “Shine”, which peaked at number-one on Billboard’s Mainstream Rock Tracks chart. The album also produced two more top 40 hits in ” December” and “The World I Know”.

The band continued to enjoy success with their second album, Dosage, which was certified platinum and produced the top 40 hit “Precious Declaration”.

In 1999, Collective Soul returned with labor of love after a three year hiatus that found not just one but two new members – bassist Will Turpin replaced original bassist Johnny Rabb who remained home to pursue interests outside of music; former Slipknot drummer Shawn Economaki became their new percussionist after Creator^Destroyer disbanded. The result of this lineup change was BLENDER, an energetic blend of drum & bass rhythms that gave birth to the singles “Run”, “Dandy Life” and “Why Pt. 2”.

After taking another break, Collective Soul came back with more purpose than ever before. With original keyboardist/backing vocalist Andrew Rossite departing ways just before recording sessions for seventh studio album began, founding member/lead singer Ed Roland took on all keyboard duties while also producing 7EVEN YEAR ITCH along with longtime friend/ collaborator Matt Serletic [Matchbox 20, Rob Thomas].

The making of the video

The making of the “Heavy” video was a collaboration between the band and director Wayne Isham. The video was shot in Los Angeles, CA in August of 1993. The video features the band performing in a variety of settings, including a living room, a garage, and a rooftop. The video also includes footage of the band members interacting with fans and participating in various activities, such as playing basketball and riding motorcycles.

The video itself

The “Heavy” music video was directed by Phillip ATgley and shot on March 1, 2017 in Los Angeles, California. It features the band performing in a ethereal realm with footage of them superimposed over shots of the natural world. The video was released on March 6, 2017.

The meaning behind the video

When the video for “Heavy” was released, it became clear that the band was no longer comfortable with the party-animal image they had cultivated in their early years. The “Heavy” video is a clear departure from the usual Collective Soul fare. It is a somber, introspective look at addiction and its effects on both the individual and those close to him.

The video features lead singer Ed Roland struggling with his addiction, as well as footage of the band performing live. The live footage is intercut with shots of Roland’s girlfriend trying to help him through his addiction. The video ends with Roland finally getting clean and entering rehab.

The “Heavy” video was nominated for four MTV Video Music Awards, including Best Rock Video.

The reaction to the video

The reaction to the video was largely positive, with many reviewers praising its visuals and Collective Soul’s performance. One reviewer called it “a powerful video that deserves to be seen”, while another said it was “an emotional rollercoaster of a video”.

Conclusion

Thanks for watching Heavy: Collective Soul’s Official Music Video. We hope you enjoyed it and found it informative. If you have any questions about the video or the band, please feel free to contact us.