Who’s the Black Guy Who’s Music Sounds Like Heavy Metal?
If you’re a fan of heavy metal music, then you’ve probably wondered who the black guy is that sounds like he’s straight out of a metal band. Well, wonder no more! In this blog post, we’ll introduce you to the one and only Corey Taylor.
SEO Basics
Learning SEO can seem daunting at first, but it doesn’t have to be! In this article, we’ll go over the basics of SEO so that you can be on your way to optimizing your website in no time.
Set up GSC and Bing Webmaster tools
If you want your website to rank in Google, you need to set up both Google Search Console (GSC) and Bing Webmaster Tools. These tools allow you to submit your website to Google and Bing, respectively, and they give you a ton of insight into how your website is performing in the SERPs.
To set up GSC, go to www.google.com/webmasters/tools and sign in with your Google account. Once you’re signed in, click “Add a property” and enter the URL of your website. Once you’ve added your website, click on the “Dashboard” tab and make sure that there are no errors or warnings. If there are, address them ASAP.
To set up BWT, go to www.bing.com/toolbox/webmaster and sign in with your Microsoft account. Once you’re signed in, click “Add a site” and enter the URL of your website. Once you’ve added your website, click on the “Configure My Site” tab and make sure that there are no errors or warnings. If there are, address them ASAP.
Both GSC and BWT will give you a ton of valuable insights into how your website is performing in the SERPs, so be sure to check back often!
Set up Google Analytics
Once you have your website set up and running, you need to track your progress. Google Analytics is a free service that gives you detailed statistics about your website’s traffic and traffic sources. You need to sign up for a free Google Analytics account and then add a small piece of code to your website in order to start tracking your traffic.
Install and configure an SEO plugin (wordpress)
There are a variety of plugins available to help you configure your WordPress site for SEO. Yoast SEO is a popular option, but there are others available as well.
Once you’ve installed and activated your plugin of choice, you’ll need to configure it for your site. This will vary depending on which plugin you’re using, but in general, you’ll need to provide some basic information about your site and your preferences.
Be sure to read through the documentation for your chosen plugin thoroughly before getting started. Configuring WordPress for SEO can be a complex process, and you want to be sure you’re doing it correctly.
Keyword Research
Identify your competitors
The first step in any keyword research project is to identify your competitors. This can be done by searching for keywords related to your product or service on Google. Look at the top few results and try to determine who the main competitors are. You can also use tools like Alexa or spyfu to get more information about websites.
Once you have a list of competitors, you need to start looking at their keyword strategy. This can be done by looking at their website content, blog posts, social media accounts, and paid advertising campaigns. Try to identify the keywords they are targeting and what kind of content they are creating around those keywords. This will give you a good idea of the keywords you should be targeting.
Once you have a list of competitor keywords, you need to start analyzing the search volume and competition for each keyword. This can be done with tools like Google AdWords Keyword Planner or WordStream’s Keyword Tool. Try to find keywords with a high search volume but low competition. These are the keywords you should focus on targeting.
Conduct a keyword gap analysis
When you research your keywords, you may find that some of the terms you want to rank for have a very high search volume but are extremely difficult to rank for. These are called “head terms” and they usually consist of one or two words. For example, if you sell shoes, some of the head terms you might want to rank for could be “shoes”, “sneakers”, or “running shoes”.
While it would be great to rank #1 for these head terms, it is often very difficult (and sometimes even impossible) to do so. This is where keyword gap analysis comes in. By conducting a keyword gap analysis, you can find other similar (but less competitive) keywords that you may be able to rank for more easily.
To do a keyword gap analysis, simply enter your head term into a keyword research tool like Google Keyword Planner or Moz Keyword Explorer and then take a look at the results. You should pay attention to both the search volume and the difficulty score when evaluating each keyword.
If you find a keyword with a high search volume but a low difficulty score, that could be a good keyword to target. Conversely, if you find a keyword with a low search volume but a high difficulty score, that would probably not be worth targeting.
Find your main ‘money’ keywords
Keywords are the foundation of SEO. Without them, you have nothing to optimize and nowhere to show up in search results. But not all keywords are created equal. In fact, some keywords can actually hurt your SEO and hinder your ability to rank in search results. So how do you know if a keyword is worth targeting?
There are a few things you should take into consideration when doing keyword research:
-Search volume: How many people are searching for this keyword? If no one is searching for a keyword, it’s not worth targeting.
-Competition: How much competition is there for this keyword? If there is a lot of competition, it may be difficult to rank for the keyword.
-Relevance: Is this keyword relevant to your business? If the keyword isn’t relevant, it’s not worth targeting.
Once you’ve considered all of these factors, you can then begin to narrow down your list of keywords to target. The best way to do this is by using a tool like Google’s Keyword Planner. This tool will allow you to enter a few different parameters (like location, language, and product or service) and then see which keywords have the lowest competition and highest search volume. These are the keywords you should target!
Technical SEO
Technical SEO is the process of optimizing a website for the search engines. It is a subset of SEO that focuses on the technical aspects of a website. Technical SEO includes optimizing the website for crawlability, indexability, and usability. It also involves fixing any errors that may prevent the search engines from crawling and indexing the website.
Leverage “Inspect URL” feature in GSC
Here’s a quick tip that can help when investigating potential SEO issues with a website in Google Search Console (GSC). If you suspect there might be an issue with the way Google is crawling or indexing your website, the “Inspect URL” feature can help provide more information about what Google sees when it crawls that specific URL.
To use this feature, simply enter in the URL you want to check in the “URL inspection” tool within GSC. After submitting the URL, GSC will give you a results screen that includes information about whether Google has indexed the page, how it rendered the page, any resource loading issues found, any AMP errors, and more. This can all be incredibly helpful when trying to identify and fix potential SEO issues with a website.
Ensure your website is mobile-friendly
Nowadays, people access the internet through their mobile devices more than ever before. In fact, recent studies show that over 60% of all internet traffic comes from mobile devices.
This shift has led Google to alter its algorithms to prioritize mobile-friendly websites in its search results. So if your website isn’t optimised for mobile devices, you could be missing out on a lot of potential traffic and customers.
To see if your website is mobile-friendly, just enter your URL into Google’s Mobile-Friendly Test tool. This will give you a quick overview of how well your website performs on mobile devices.
Check your site’s loading speed
Site loading speed is one of the most important technical SEO factors. A slow loading site will rank lower in search results and will likely result in a higher bounce rate (people leaving your site before it fully loads).
You can check your site’s loading speed with Google’s PageSpeed Insights tool. Just enter your URL and click “Analyze”.
Google will then give you a report on your page’s speed and how you can improve it. Make sure to address all the issues that are listed as “critical”.
On-page and Content
On-page SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results. The goal of on-page SEO is to improve the visibility and organic search traffic to a website. One of the most important aspects of on-page SEO is the content on the website. The content on the website must be high quality, keyword rich, and informative.
Most people in the SEO industry agree that duplicate, missing, or truncated title tags are a bad idea. They can cause problems for both users and search engines, and they can result in a drop in traffic and visibility for your website.
Here are some tips for fixing duplicate, missing, or truncated title tags:
– Make sure every page on your website has a unique title tag.
– Use relevant keywords in your title tags.
– Keep your title tags short and to the point.
– Avoid using stop words like “and”, “or”, “the”, etc.
– Use proper capitalization for your title tags.
– Make sure your title tags are not truncated on SERPs.
following these tips will help you avoid problems with duplicate, missing, or truncated title tags and ensure that your website is able to attract organic traffic from search engines.
Find and fix duplicate or missing meta descriptions
A meta description is a brief summary of the content of your web page. It is typically between 150-160 characters long, and appears under the title in search results. The meta description serves to “advertise” the content of your web page to potential visitors.
Duplicate or missing meta descriptions can hurt your click-through rate (CTR) from organic search results. Google will often choose not to display a result if it detects duplicate or missing meta descriptions on your site.
To find and fix duplicate or missing meta descriptions:
1. Use a tool like Screaming Frog SEO Spider to crawl your website and identify pages with missing or duplicate meta descriptions.
2. For each page with a missing or duplicate meta description, open the page in your content management system (CMS) and add or update the meta description.
3. Save the page and re-upload it to your server.
4. Repeat this process for all pages with missing or duplicate meta descriptions
If you have more than one H1 tag on your page, you need to fix that. Google considers this a “clocking” issue, which means you’re trying to stuff keywords onto your page. This not only looks bad to Google, it also confuses your readers.
To fix this, simply remove all but one of your H1 tags. If you have multiple H1 tags in your content, make sure that each one is unique and relevant to the content it’s paired with.
Off-Page SEO
Off-page SEO (also called “off-site SEO”) refers to actions you can take to improve your site’s search engine rankings. It’s anything you do on other websites or online that can make your site more visible and attractive to search engines.
Analyze your competitor’s link profile
When you’re looking at your competitor’s backlink profile, you’ll want to take note of a few key things:
-The quantity of links they have
-The quality of those links
-The anchor text used in those links
-The ratio of Follow vs. Nofollow links
The quantity of links is important because it gives you an idea of how much work they’ve put into their off-page SEO. The quality of the links is important because it gives you an idea of how strong their backlink profile is. The anchor text is important because it can give you insights into what keywords they’re targeting. Finally, the ratio of Follow vs. Nofollow links is important because it gives you an idea of how much link juice they’re passing along.
Conduct a link intersect analysis
Link intersect analysis is a process used by SEOs to identify relationships between websites. By analyzing the links that point to multiple websites, SEOs can infer relationships between those sites. This information can be used to improve link building efforts and to understand how search engines view the relationship between websites.
There are a few different ways to conduct a link intersect analysis. The most common is to use a tool like Moz’s Link Intersect Tool. This tool allows you to input a list of websites and then returns a list of websites that link to all of the sites in your original list.
Another way to conduct a link intersect analysis is to manually check the links that point to multiple websites. This can be done by using a search engine like Google or Bing and searching for links that point to multiple websites.
Once you have a list of websites that link to multiple sites in your original list, you can begin to analyze the relationships between those sites. This information can be used to improve link building efforts and to understand how search engines view the relationship between websites.
Target your competitors’ broken backlinks
One of the most effective ways to improve your off-page SEO is to target your competitor’s broken backlinks. By identifying and repairing links that are pointing to dead or broken pages on your competitor’s website, you can improve your own search engine ranking while simultaneously weakening your competition.
