The Use of Heavy Metal Music in Advertising
Contents
Many people believe that heavy metal music is only for angry teenagers and rebellious 20-somethings. However, this genre of music is actually becoming increasingly popular in advertising. From car commercials to beer ads, heavy metal music is being used to reach a wider audience. And it’s working.
So why is heavy metal music being used in advertising? It’s all about the emotion. Heavy metal music is full of energy and intensity, which can be harnessed to create an emotional
Introduction
Heavy metal music has been generally associated with negative connotations such as violence, drug use, and rebellious behavior. However, in recent years, heavy metal music has seen a surge in popularity and is now often used in advertising to target a wide range of consumers.
Heavy metal music is often characterized by its high energy, loud guitars, and aggressive lyrics. This type of music can be effective in advertising because it can capture attention and create an emotional response in the listener. Additionally, heavy metal music can be used to convey a sense of strength or power, which can be appealing to certain consumer groups.
Despite the potential benefits of using heavy metal music in advertising, there are also some risks to consider. Heavy metal music can alienate certain consumers and may cause them to associate the advertised product with negative connotations. Additionally, heavy metal music may not be effective in all advertising contexts and should be used carefully to ensure that it is appropriate for the target audience.
The History of Heavy Metal
Though it is often associated with rebellion, violence, and teen angst, the history of heavy metal is actually quite complex and diverse. Though the genre did not really take off until the 1970s, it has roots in earlier blues-rock and psychedelic rock music. Let’s take a look at how heavy metal developed over the years.
The Beginnings of Heavy Metal
Heavy metal music has its roots in the hard rock and blues-rock genres of the 1960s and 1970s. Early heavy metal bands like Black Sabbath and Led Zeppelin blended hard rock with blues influences, creating a sound that was both heavier and more guitar-driven than what had come before. This new sound quickly caught on with audiences, and by the early 1970s, heavy metal was a major force in popular music.
Heavy metal continued to evolve in the 1970s and 1980s, as bands like Judas Priest and Iron Maiden added more speed and aggression to the genre. In the 1980s, heavy metal music became increasingly popular with young people, thanks in part to its use in television commercials and movies. This popularity would continue into the 1990s and 2000s, as heavy metal bands like Metallica, Slayer, and Megadeth became some of the biggest names in music.
Today, heavy metal remains one of the most popular genres of music, enjoyed by fans all over the world.
The Rise of Heavy Metal
Heavy metal music has its roots in hard rock, blues rock and psychedelic rock. Bands such as Led Zeppelin, Black Sabbath and Deep Purple were all instrumental in the development of heavy metal. In the 1970s, a new wave of bands emerged, including Judas Priest, Motorhead and Iron Maiden. These bands took heavy metal to new heights, with their combination of catchy hooks, high-energy performances and shredding guitar solos.
In the 1980s, hair metal bands like Mötley Crüe and Guns N’ Roses brought heavy metal into the mainstream. Their flashy style and outrageous antics captivated millions of fans worldwide. At the same time, thrash metal bands like Metallica and Megadeth were pushing the boundaries of the genre with their aggressive sounds and complex song structures.
In the 1990s, grungebands like Nirvana and Pearl Jam ushered in a new era of heavy metal, as their dark and brooding sound contrasted sharply with the sunny disposition of hair metal. Meanwhile, nu metal bands like Korn and Limp Bizkit were fusing heavy metal with hip-hop to create a new hybrid genre.
Today, heavy metal is as popular as ever, with new bands constantly emerging to carry on the legacy of this truly iconic genre.
The Decline of Heavy Metal
With the rise of punk rock in the late 1970s and early 1980s, heavy metal music began to decline in popularity. This was due in part to the mass appeal of punk rock, which was seen as more accessible and relatable than heavy metal. Punk rock also began to attract a wider range of listeners, including women and people of color. As a result, heavy metal became increasingly associated with white male identity.
In addition, the popularity of disco and dance music in the 1980s meant that many young people were no longer interested in listening to heavy metal. As a result, heavy metal bands began to struggle to find an audience. Many bands broke up or changed their sound in an attempt to stay relevant.
While some heavy metal bands continued to enjoy success throughout the 1980s and 1990s, the genre as a whole was no longer as popular as it once was. In recent years, however, there has been something of a revival of interest in heavy metal music. This is due in part to the success ofmetalcore and deathcore bands, who have brought a new generation of fans to the genre.
The Resurgence of Heavy Metal
It’s been a long time since heavy metal has been relevant in the mainstream. But lately, it seems like metal is making a comeback in advertising. Brands are using metal to reach a younger, edgier audience. But why metal? What is it about metal that makes it so appealing to advertisers?
The New Wave of Heavy Metal
The new wave of heavy metal includes a number of different styles and subgenres that have emerged since the early 2000s. These include bands like Metallica, Slayer, and Megadeth, who are considered to be the pioneers of the genre. Other popular bands in this category include Avenged Sevenfold, Disturbed, and Godsmack.
The new wave of heavy metal is characterized by its aggressive sound and aggressive lyrics. It often features distorted guitars and double bass drumming. The genre has its roots in the hard rock and punk rock of the 1970s and 1980s.
The Return of Heavy Metal
The resurgence of heavy metal music in advertising is reflective of the genre’s increased popularity in recent years.
Heavy metal music has long been associated with rebellion and anti-establishment sentiments, which makes it an effective tool for marketing products and services that are seen as disruptive oriconoclastic. Additionally, the driving rhythms and aggressive guitars of metal can be highly effective in creating an adrenaline-pumping atmosphere, making it ideal for ads seeking to create a sense of excitement or urgency.
While heavy metal has traditionally been seen as a niche genre, its popularity has been on the rise in recent years, due in part to the success of metal-influenced bands like Avenged Sevenfold and Metallica. This increased mainstream visibility has led to a renewed interest in heavy metal music among advertisers, who are increasingly using it to reach young consumers.
The Use of Heavy Metal in Advertising
While it is not a new concept to use music to sell products, the use of heavy metal music in advertising is a relatively new phenomenon. The first heavy metal song to be used in a commercial was Metallica’s “For Whom the Bell Tolls” for Coca-Cola in 2015 (Cohen, 2015). In the past few years, we have seen an increase in the use of heavy metal music in commercials. Some notable examples include Volvo’s use of Metallica’s “Enter Sandman” in a 2016 commercial (Volvo, 2016) and Chevy’s use of Ozzy Osbourne’s ” Crazy Train” in a 2017 commercial (Chevy, 2017). There are a few potential reasons for this trend.
The Use of Heavy Metal in Television Commercials
The use of heavy metal music in television commercials has been a controversial topic for many years. Some people feel that the music is too loud and aggressive, and that it can be a turn-off for potential customers. Others believe that the music can be used to create an edgy and exciting atmosphere that will attract attention and interest.
There is no doubt that heavy metal music can be used effectively in television commercials. The key is to use it in a way that is respectful of the genre and its fans, and that is appropriate for the product or service being advertised. When used correctly, heavy metal can be a great way to grab attention and create an impactful ad campaign.
The Use of Heavy Metal in Print Advertising
The use of heavy metal in advertising has been on the rise in recent years. A number of brands have used the genre to target young adults and create an edgy, rebellious image for their products.
Print advertising is one of the most common ways that brands use heavy metal. This includes using album covers or music videos in ads, as well as featuring metal bands or artists in ads. Brands that have used heavy metal in their print advertising include Foot Locker, KFC, Burger King, and Mountain Dew.
Foot Locker was one of the first brands to use heavy metal in its advertising, featuring the band Metallica on an ad in 2009. The ad featured the band’s song “Enter Sandman” and showed images of people running with the text “Get Met starts Monday.”
KFC also used Metallica in its advertising, featuring the band’s song “Fuel” in a commercial in 2014. The commercial showed people eating KFC food while driving and included the text “Fuel your hunger.”
Burger King also used heavy metal music in an ad campaign in 2014, using the song “Iron Man” by Black Sabbath. The ad showed people eating Burger King food while driving and included the text “Feed your iron appetite.”
Mountain Dew has also used heavy metal music in its advertising, featuring the band Avenged Sevenfold in a commercial in 2016. The commercial showed people skateboarding and BMXing while drinking Mountain Dew, and included the text “Do what you can’t.”
Conclusion
In conclusion, the use of heavy metal music in advertising can be a very effective way to reach a certain target audience. It can create an association between the product and the intense, powerful emotions that are often evoked by this type of music. However, it is important to use this technique carefully, as it can also backfire if not done properly.
