Old Town School of Folk Music Unveils New Logo

The Old Town School of Folk Music has unveiled a new logo, inspired by the school’s rich history and tradition of folk music.

Introduction

Old Town School of Folk Music, a musical institution in Chicago for more than 60 years, has unveiled a new logo. The logo, which was created by the branding agency Lawrence & Schiller, is meant to be a more modern and “forward-thinking” version of the school’s previous logo.

History of Old Town School of Folk Music

Old Town School of Folk Music, located in Chicago, Illinois, is a not-for-profit, cultural and educational institution dedicated to teaching and presenting the arts in all their diverse forms. The school offers classes, private lessons, concerts, and other events to people of all ages from toddlers to seniors. Founded in 1957 by aging bohemians Bob Gibson and Win Stracke (who modelled the school after The Old Town School of Madrid), the Old Town School rapidly outgrew its Old Town location and has since become an anchor institution in Chicago’s Lincoln Square neighborhood.

The school’s mission is simple: “To change lives through music.” Music has the power to transportation us to other places and times; it can inspire us, challenge us, console us, and bring us joy. At the Old Town School of Folk Music, we believe that everyone deserves access to the transformative power of music. We are committed to making our world a more musical place—one song at a time.

Purpose of the new logo

Old Town School of Folk Music, located in Chicago, Illinois, is one of the largest and most influential music schools in the United States. Founded in 1957, the school offers classes and workshops in a variety of musical styles, as well as concerts and public events.

The school recently unveiled a new logo, which was designed by Chicago-based design firm Decker Creative. The logo is inspired by the work of American folk artist Jim Dine.

The new logo is intended to reflect the school’s commitment to tradition and innovation. The two interlocking rings represent the past and present, while the blue color represents the sky and the horizon. The new logo will be used on all of the school’s printed materials, as well as on its website and social media channels.

Design of the new logo

After an eight-month process that included collecting nearly 1,200 surveys and multiple rounds of focus groups, the Old Town School of Folk Music has unveiled its new logo. The process, which began last June, was conducted by branding firm VSA Partners.

Elements of the new logo

The new logo is a stylized guitar pick, part of which forms the “O” in “Old Town School.” The overall shape of the logo is inspired by a vintage music festival poster from the 1960s. The colors are inspired by the American flag, with red and blue representing the history and future of folk music in America. Finally, the stars represent the five points of the Old Town School star, which represents our values of excellence, inclusivity, fun, community, and accessibility.

Meaning of the new logo

The new logo features a simple yet elegant design of a guitar pick in the shape of a heart. The blue and white colors are meant to represent the sky and clouds, respectively, which are often seen in the Chicago skyline. The new logo is a nod to the school’s roots as a place where people can come together and make music.

Conclusion

We’ve come to the end of our journey. It’s been a long road, but we’ve finally arrived at the end. We hope you’ve enjoyed learning about the Old Town School of Folk Music and its new logo.

Importance of the new logo

The new logo is a valuable update for the Old Town School of Folk Music. The school has a long and rich history, and the new logo helps to reflect that history while also modernizing the school’s image. The new logo is more professional and refined, which will help the school to attract more students and supporters. The new logo will also be easier to use in marketing and advertising materials, making it easier for the school to get its message out to potential students and other members of the community.