How to Make an Electronic Press Kit for Music
Contents
An EPK or Electronic Press Kit is a digital way to showcase your music and market your band to promoters, bookers, and venues. Here’s how to make one!
Introduction
An electronic press kit (often abbreviated as an EPK) is a tool that can be used by bands and musicians to promote their work to potential fans, the media, and booking agents. An EPK typically includes a bio, photos, press clips, and music samples. It can be distributed electronically (thus the name!) via email or social media, or on physical media such as a USB drive.
In this age of digital music promotion, an EPK is an essential tool for any band or musician trying to get noticed. If you’re not sure how to create one, never fear! This guide will walk you through the process of creating an EPK step-by-step.
First, let’s take a look at some of the benefits of having an EPK.
What is an EPK?
An EPK (electronic press kit) is a promotional tool that provides journalists and booking agents with everything they need to write a story or book a gig. In the past, an EPK was a physical packet of materials that was mailed or delivered in person. Now, thanks to the internet, an EPK can be emailed or shared online, making it a more cost-effective and eco-friendly option.
An effective EPK should include the following:
-Your band’s bio
-Press photos
-A link to your music
-A list of your upcoming shows
-Reviews and testimonials
-A press kit is an essential part of promoting your band, so take the time to put together a professional and informative one. With a little effort, you’ll be sure to make a great impression on anyone who sees it!
Why do you need an EPK?
An electronic press kit, or EPK, is an online version of the traditional print press kit. It’s a tool that helps music artists better promote themselves and their work to readers, journalists, bookers, and other music industry professionals.
While a physical press kit can be great for shows and performances, an EPK is much more versatile. It can be easily shared online and updated with the latest information about your music career. Plus, an EPK can help you get more gigs and bookings by making it easy for promoters and venue owners to learn more about your music.
If you’re serious about promoting your music career, then you need an EPK. In this article, we’ll show you how to make an electronic press kit for music that will help you get more gigs and exposure for your band or solo act.
How to make an EPK
An EPK, or electronic press kit, is a document that contains information about a band or musician. An EPK can include biographies, photos, press clippings, and tour dates. EPKs are used to promote a band or musician to the press, venues, and booking agents. If you’re in a band or are a solo musician, an EPK can be a helpful tool in getting gigs and getting your music heard.
Choose a format
Now that you know what an EPK is and what it should include, it’s time to start thinking about format. An EPK can be either digital or physical, but most people these days opt for digital since it’s easier to distribute. If you do choose to go the physical route, your kit will need to be small enough to fit into a standard envelope.
If you opt for a digital EPK, you have two main options: PDF or website. A PDF is the simplest option and can be emailed or downloaded from a website. A website gives you more flexibility and allows you to include more multimedia content, but it can be more expensive and time-consuming to set up.
When deciding on a format, think about who your audience is and how they will be accessing your EPK. If you’re sending it directly to promoters or venues, a PDF might be the best option since they can easily print it out. If you’re planning to list your EPK on an online directory like Sonicbids, a website might be a better choice since users will be able to view it online without having to download anything.
Gather your content
To make an EPK, you’ll need to gather the following content:
-A current press photo (in both high resolution and web-friendly resolutions)
-A press release
-A list of recent press coverage and reviews
-Your bio
-A list of upcoming tour dates
-Your music (in both MP3 and WAV formats)
-High resolution album artwork
Put it all together
Now that you have all the elements of your EPK, it’s time to put it all together. Depending on how you plan to deliver your EPK, you may want to create a physical copy or an online version.
If you choose to create a physical copy, you can use a standard 9” x 12” manila envelope. Start by adding your contact information to the front of the envelope using a return address label or by hand. Then, add a label with your band name and “EPK” so that your recipients know what’s inside. Finally, insert all of your materials into the envelope and seal it shut.
If you prefer to create an online EPK, there are a few different ways to go about it. You can create a website specifically for your EPK, or you can use an existing website or social media profile. Whichever route you choose, be sure to include all of the same information as you would in a physical EPK. You may also want to include additional multimedia content, such as video footage or streaming audio files.
Conclusion
An EPK is a powerful marketing tool that can help you stand out from the crowd, but only if it’s done well. A poorly made or outdated EPK will do more harm than good, so take the time to make sure yours is professional and up-to-date.
If you need help creating your EPK, consider hiring a professional graphic designer or marketing firm. They will be able to help you put together a kit that represents your music in the best light possible and reaches the right people.
