The Top Brands Affiliated with Electronic Dance Music in 2017
As electronic dance music continues to grow in popularity, more and more brands are wanting to get in on the action. Here are some of the top brands that are affiliated with EDM in 2017.
Introduction
In 2017, electronic dance music (EDM) continued to grow in popularity around the world. EDM festivals such as Tomorrowland and Ultra Music Festival attracted huge crowds, and mainstream artists such as The Chainsmokers and Calvin Harris continued to dominate the charts.
However, EDM is not just about the music. There is also a huge commercial side to the scene, with brands increasingly looking to get involved. Here are some of the top brands that are associated with EDM in 2017.
Top Brands
In 2017, electronic dance music saw a rise in popularity and a corresponding increase in corporate affiliation. This list looks at the top ten brands associated with electronic dance music in 2017.
Red Bull
Red Bull is a popular Austrian energy drink company that sells its products in more than 165 countries. The company was founded in 1987 by Dietrich Mateschitz and now has over 6,000 employees. Red Bull has been associated with many extreme sports events and is the main sponsor of the Red Bull Racing Formula One team. In recent years, Red Bull has also become a major player in the Electronic Dance Music scene, sponsoring some of the biggest festivals and events around the world.
Monster Energy
As one of the leading brands associated with electronic dance music, Monster Energy is a popular choice for many music fans. The company sponsors some of the biggest names in the EDM world, including Steve Aoki, Tiësto and Deadmau5. They also host their own events, such as the Monster Energy Outbreak Tour, which brings some of the biggest names in EDM to massive audiences across the United States.
Smirnoff
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is now distributed in over 130 countries. In 2017, Smirnoff was ranked as the world’s best-selling vodka brand.
Conclusion
After analyzing the data, it’s clear that Red Bull is the most prevalent brand associated with electronic dance music. This is likely because Red Bull sponsors a lot of events and festivals within the genre. Monster Energy comes in a close second, likely for similar reasons.
