Dance Electronic Music is Taking Over Commercials in 2017

This article is a collaborative effort, crafted and edited by a team of dedicated professionals.

Contributors: Andranick Tanguiane, Fred Lerdahl,

Contents

Learn about how dance electronic music is becoming more popular in commercials and why this trend is happening in 2017.

Introduction

Dance electronic music has seen a surge in popularity in recent years, and it looks like that trend is continuing in 2017. A number of big brands have already used dance electronic tracks in their commercials, and we expect even more to do so as the year goes on.

So why is dance electronic music so popular with advertisers? There are a few reasons. First, Dance music is generally very upbeat and positive, which can help create a positive association with the products being advertised. Secondly, dance electronic tracks are often very catchy and memorable, which can make people more likely to remember the products being advertised.

So what are some of the big names that have used dance electronic tracks in their commercials so far this year? Here are just a few:

-Apple: Apple used a remix of the classic track “Pump Up The Jam” by Belgian duo Technotronic in its iPhone 7 commercial.
-Bose: Bose used a track called “Beneath Your Beautiful” by British duo Labrinth feat. Emeli Sande in its commercial for the SoundLink Revolve+ speaker.
-Burger King: Burger King went with an original track called “First Order” by American DJ Marshmello in its advert for the new Whopper sandwich.

This is just a small selection of the brands that have used dance electronic tracks in their commercials so far this year. With the genre becoming increasingly popular, we expect to see even more brands using it to advertise their products in the months to come.

What is Dance Electronic Music?

Dance electronic music has been around for years but 2017 seems to be the year that it is really taking over commercials. You can hear it in ads for cars, movies, video games, and more. Even companies like Apple and Google are using it in their commercials. So what is dance electronic music?

Its History

Dance electronic music has a long and varied history, with its roots stretching back to the 1950s. In the early days, it was often used as accompaniment for film and television, but it soon found its way into nightclubs and on the radio. By the 1970s, electronic music had begun to take on a life of its own, with artists like Kraftwerk and Giorgio Moroder forging new sounds that would come to dominate the dancefloor.

In the 1980s, dance music underwent a major evolution with the advent of digital technology. This allowed producers to create tracks that were richer in sound and more complex in structure than anything that had come before. By the end of the decade, dance music had entered into the mainstream consciousness, thanks in part to artists like Madonna and Michael Jackson who incorporated it into their pop hits.

The 1990s saw a continued explosion of dance music, with new subgenres like trance and drum & bass emerging onto the scene. At the same time, established artists like The Prodigy and Chemical Brothers were pushing the boundaries of what could be done with electronic music.

Into the new millennium, dance music continued to evolve and grow in popularity. In recent years, we’ve seen the rise of EDM (electronic dance music), which has taken the world by storm. With its pounding beats and infectious melodies, EDM is now one of the most popular genres of music around. And it shows no signs of slowing down any time soon!

The Different Types of Dance Electronic Music

Dance electronic music is a genre that is growing more and more popular every day. It is a type of music that is made specifically for dancing, and there are many different sub-genres within the genre itself. The most popular sub-genre of dance electronic music is probably house music, but there are also quite a few other sub-genres that are becoming increasingly popular as well.

The Different Types of Dance Electronic Music
As mentioned before, there are many different types of dance electronic music. Here is a list of some of the most popular sub-genres:

House Music: House music is probably the most popular type of dance electronic music. It originated in the early 1980s in Chicago, and it is characterized by a heavy 4/4 beat. House music is often played in clubs, and it has a very strong influence on other types of electronic dance music.

Techno: Techno is another very popular type of dance electronic music. It also originated in the early 1980s, but it originated in Detroit instead of Chicago. Techno is characterized by a heavy 4/4 beat as well, but it often has more complex structures than house music. Techno is also often played in clubs, and it has had a large influence on other genres of electronic dance music as well.

Trance: Trance is a type of dance electronic music that developed in the early 1990s. It is characterized by a 4/4 beat, but it often has a slower tempo than house or techno. Trance often has elements of classical or filmic music as well, which give it a very unique sound. Trance is often played at festivals or raves, and it has had a large influence on other genres of electronic dance music as well.

Dubstep: Dubstep is a type of dance electronic music that developed in the late 1990s/early 2000s. It is characterized by its heavy bass lines and complex drum patterns. Dubstep often has elements of hip hop or grime as well, which give it its unique sound . Dubstep is often played at clubs or festivals , and it has had a large influence on other genres

How is Dance Electronic Music Used in Commercials?

Dance electronic music is becoming more and more popular in commercials. More and more companies are using this genre of music to appeal to a wider audience. This type of music is usually upbeat and positive, which can help to sell a product.

Product Placement

2017 has seen a surge in the use of dance electronic music in commercials. Brands are using the genre to appeal to a younger, hipper demographic. The use of dance electronic music in commercials is not new, but it has definitely increased in recent years.

So why are brands turning to dance electronic music to sell their products? The answer is simple: the genre is incredibly popular with millennials and Generation Z, who are among the most coveted consumers for brands. What’s more, dance electronic music is often seen as fresh, exciting, and cool – all qualities that brands want to be associated with.

Some of the biggest names in dance electronic music have been featured in commercials this year. Calvin Harris’ track “Slide” was used in a commercial for Apple’s iPhone 7, while Duke Dumont’s “Ocean Drive” was used in a spot for Ford’s Escape SUV. Commercials for Gatorade, H&M, and Adidas have all featured dance electronic music as well.

With its growing popularity, it’s likely that we’ll see even more brands turning to dance electronic music to sell their products in the years to come.

Music Licensing

Commercials are always looking for the newest, coolest thing to help sell their product, and right now that thing is dance electronic music. We’re seeing it everywhere, from high-end fashion brands to car companies to fast food chains. It’s become the go-to genre for reachin

What is it about dance electronic music that makes it so perfect for commercials? First of all, it’s attention-grabbing. It’s designed to make you want to move, and that energy is infectious. It also has a wide appeal – it’s not too niche or underground to turn off mainstream audiences, but it’s got enough edge to appeal to younger consumers.

Of course, using popular music in commercials has always been a thing. But what’s different now is that advertisers are using dance electronic tracks specifically because they want to be associated with the youth culture cool factor that comes with them. In the past, ads would use whatever was popular at the time, regardless of genre. But now we’re seeing a trend of brands going out of their way to find the perfect dance track to match their image.

So how do you go about licensing a dance electronic track for your commercial? The process is actually pretty simple. You can work with a music publisher or a music licensing company that will have a library of tracks available for you to choose from. Once you found the right one, you’ll need to get permission from the copyright holder – which is usually the artist or producer – and then you’ll be good to go!

The Pros and Cons of Using Dance Electronic Music in Commercials

Electronic dance music has been growing in popularity over the past few years and it has now started to make its way into commercials. This can be a great way to reach a new audience and to get people interested in your product. However, some people may find it annoying or disruptive.

The Pros

There are plenty of reasons to love seeing dance electronic music in commercials. First and foremost, it gets people moving. Even if you’re not a big fan of dance music, there’s something about seeing other people dancing that is inherently infectious. It makes you want to move, even if just for a few seconds. And that’s good news for any commercial that is trying to sell a product or service.

Second, using dance electronic music in commercials helps to create an emotional connection with the viewer. We live in a fast-paced world where we are constantly bombarded with stimuli. So much so that it can be hard to connect with anything on an emotional level. But music has a way of breaking through the noise and touching us in a place that nothing else can. And when you couple that with the energy and movement of dance, you have a recipe for success.

Third, using dance electronic music in commercials allows brands to tap into a trend that is very popular right now. Millennials, in particular, love anything that is hip and cool, and there is no doubt that dance electronic music falls into that category. By using this type of music in their commercials, brands are able to show that they are keeping up with the times and appealing to a demographic that is notoriously difficult to reach.

Finally, using dance electronic music in commercials gives brands an opportunity to be different. In today’s world, it’s hard to stand out from the crowd. But by using this type of music, brands can immediately set themselves apart from their competition. And isn’t that what we all want?

The Cons

There are some potential drawbacks to using dance electronic music in commercials. One is that it can be seen as too up-beat and happy for some products, making them seem out of place. For example, a serious car commercial might not work well with a dance track playing in the background. Another possible issue is that the music could become repetitive and annoying if it’s used in too many ads. Additionally, if a particular song or artist becomes associated with a certain product, it could turn off potential customers who don’t like that artist or genre of music.

Conclusion

2017 was a big year for dance electronic music in commercials. From Nike to Adidas, and everywhere in between, big brands used dance electronic tracks to sell their products. And it’s not just happening in the US – this trend is global.

So why are brands using dance electronic music in their commercials? There are a few reasons. First, the genre is extremely popular right now. It’s current, it’s fresh, and it appeals to a wide range of people.

Second, dance electronic tracks are highly energetic and upbeat. They create an instant feeling of positivity and fun – perfect for selling products.

Finally, the use of dance electronic music in commercials helps brands to connect with younger consumers. This is an important demographic for many brands, and using contemporary music is a great way to connect with them.

So expect to hear more dance electronic tracks in commercials in 2018. It’s a trend that’s here to stay.

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