Jazz Music in Lincoln Commercials

This article is a collaborative effort, crafted and edited by a team of dedicated professionals.

Contributors: Andranick Tanguiane, Fred Lerdahl,


Lincoln Motors has a long history of using jazz music in their commercials. This blog looks at some of the best examples of Lincoln’s use of this style of music.

The History of Jazz in Lincoln Commercials

Though its origins are often debated, jazz is a genre of music that is commonly associated with the United States. The first use of the word “jazz” was in a 1912 review of a Tulane University football game, and the genre began to gain popularity in the 1920s. By the 1930s, jazz was being used in commercials and films, and it continued to grow in popularity throughout the following decades.

One of the first uses of jazz in a commercial was for the Lincoln Motor Company. In 1928, they released a series of four commercials that featured famous jazz musician Duke Ellington and his band. These commercials were so successful that they helped to establish Lincoln as a luxury brand.

Jazz continued to be used in Lincoln commercials throughout the years, often featuring well-known musicians such as Miles Davis and Herbie Hancock. In recent years, Lincoln has even released ads that feature original jazz compositions.

The use of jazz in Lincoln commercials has not only helped to sell cars, but it has also helped to shape the brand’s identity. Jazz is seen as sophisticated and stylish, qualities that are often associated with Lincoln cars. The use of jazz in these commercials has helped to create an emotional connection between the brand and its customers.

The Different Types of Jazz Used in Lincoln Commercials

There are several types of jazz that have been used in Lincoln commercials. The most common type is probably bebop, but there have also been commercials that have used swing, blues, and even fusion. Each type of jazz has a different feel to it, and each one creates a different mood.

Traditional Jazz

Traditional Jazz is a genre of music that originated in the early 20th century in African American communities in New Orleans, Louisiana. It is a combination of African and European musical traditions. The term “jazz” was first used to describe this type of music in a magazine article written by Jesse B. Rittenhouse in 1916.

Traditional Jazz is characterized by swung rhythms, polyphonic ensemble playing, and improvisation. The most important instruments in Traditional Jazz bands are the trumpet, clarinet, and trombone. The genre is also sometimes called “Dixieland Jazz” or “New Orleans Jazz”.

The earliest known recordings of Traditional Jazz were made in 1917 by the Original Dixieland Jass Band. The band’s course recording, “Livery Stable Blues”, was released that year and became a commercial success. Traditional Jazz remained popular throughout the 1920s and 1930s, but its popularity declined sharply during the 1940s due to the rise of other genres such as bebop and swing.

Traditional Jazz experienced a revival in the 1950s and 1960s, when many older musicians began performing it again. It has remained popular since then, particularly among older audiences. Many traditional jazz festivals are held annually around the world.

Contemporary Jazz

Lincoln has long been associated with jazz music, using it in commercials to communicate the luxury and sophistication of its brand. While the company has used a variety of jazz styles over the years, it has shown a recent preference for contemporary jazz.

Contemporary jazz is a genre that emerged in the 1980s and is characterized by a fusion of traditional jazz elements with rock, funk, and R&B. Lincoln has used this type of jazz in a number of commercials, including its “Feel Alive” campaign from 2015.

Other types of jazz used in Lincoln commercials include bebop, swing, and bossa nova. Bebop is a fast-paced style that was popularized in the 1940s, while swing is a more relaxed form that became popular in the 1930s. Bossa nova is a Brazilian style that combines elements of samba and jazz.

While Lincoln has mostly stuck to using contemporary jazz in its commercials over the past few years, it has occasionally dipped into other genres to change things up. Whatever type of jazz it uses, the goal is always to convey the same message: that Lincoln vehicles are stylish, sophisticated, and modern.

Avant-Garde Jazz

Avant-garde jazz is a style of music that was popularized in the 1950s. This type of jazz is characterized by its use of complex harmonies and rhythms. Lincoln has used this type of jazz in several of its commercials, including the “Lincoln Way” commercial.

The Impact of Jazz in Lincoln Commercials

In the 1930s, jazz was the most popular music in America and Lincoln was one of the first companies to use it in their commercials. Jazz was a perfect fit for Lincoln because it conveyed luxury, sophistication, and success. The use of jazz in Lincoln commercials helped to establish the brand’s image and make it stand out from the competition.

On the Lincoln Brand

In recent years, the Lincoln Motor Company has used jazz music in its commercials to communicate the brand’s key values of sophistication, elegance and progress. The ads feature a range of artists, from well-known figures like Wynton Marsalis to up-and-comers like pianist Robert Glasper. This focus on jazz is part of a larger effort by the company to re-establish Lincoln as a luxury automobile brand.

The use of jazz in these commercials is significant for a number of reasons. First, it helps to set Lincoln apart from other car brands, many of which use popular music genres like rock and rap to appeal to their target audiences. Second, it speaks to the history of the Lincoln brand itself, which was founded in 1917 by Henry Leland, a major innovator in the automotive industry who also helped establish Cadillac.

And third, it highlights the ongoing effort by Lincoln to support and promote jazz musicians and venues. In addition to featuring musicians in its ads, the company has also sponsored events like the Detroit Jazz Festival and partnered with organizations like Jazz at Lincoln Center. This commitment to jazz is part of Lincoln’s efforts to position itself as a progressive and forward-thinking brand.

So whether you’re a fan of jazz or just interested in hearing some great music, be sure to keep an ear out for the next Lincoln commercial. It just might surprise you.

On the Advertising Industry

In recent years, Lincoln has been using jazz music in its commercials to great effect. The use of jazz in advertising is not new, but Lincoln’s approach is unique. Rather than using well-known jazz standards or contemporary pop tunes with a jazz flavor, Lincoln has commissioned original songs from up-and-coming artists. This gives the ads a hip, fresh feeling that resonates with younger audiences.

The use of jazz in advertising is not without controversy, however. Some people feel that the commodification of jazz devalues the music and its history. Others argue that the exposure that jazz gets through commercials helps to keep the genre alive and relevant. No matter what side of the debate you fall on, there’s no denying that Lincoln’s use of jazz in its advertising has been effective.

On Jazz Music

Jazz has been a popular form of music for over a century, and its influence can be seen in many different genres. In recent years, jazz has made a comeback in popular culture, appearing in commercials, television shows, and movies.

Jazz gives Lincoln commercials a cool, sophisticated feeling that sets the brand apart from its competitors. The use of jazz in Lincoln commercials is a clever way to create an emotional connection with viewers and to communicate the brand’s values of luxury, refinement, and progress.

While some people may find the use of jazz in commercials to be annoying or out of touch, there is no denying that it is an effective way to create a memorable and stylish ad campaign.

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