Project 2-6: Don Funk Music Video Excel
Contents
Project 2-6: Don Funk Music Video Excel is a powerful and easy to use tool for creating Excel spreadsheets for your music video projects.
Introduction
Don Funk is a music video producer who has been in the business for over 20 years. In that time, he has produced hundreds of music videos for artists such as Madonna, Beyonce, and Taylor Swift. He is now looking to expand his business by producing Excel-based instructional videos.
In this project, you will be creating an Excel file that contains a list of all of the music videos that Don Funk has produced. This list will include the name of the artist, the name of the song, the video release date, and the video production budget.
You will also be creating a second sheet in your Excel file that contains a list of all of the music videos that have been released in the past year. This list will include the name of the artist, the name of the song, the video release date, and the video production budget.
Once you have created your Excel file, you will need to submit it to Don Funk for review.
What is a Music Video?
A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. tie-in works have been extensively used in advertising since the early 20th century.
The first known demonstration of the power of tie-in advertising was the 1928 film Don Juan, starring John Barrymore. The film was so successful that carnivals were set up to capitalize on its popularity, and eventually the term “carnival” came to be used as a generic term for any outdoor amusement fair.
One of the earliest examples of tie-in marketing was PepsiCo’s use of Elvis Presley in their advertisement campaign against Coca-Cola in the 1950s. Coca-Cola sued PepsiCo for using Presley’s image without permission, but the case was settled out of court with an agreement that both companies could use Presley’s image in their ads.
Over the years, there have been many other examples of successful tie-in campaigns, including:
What is the Purpose of a Music Video?
The primary purpose of a music video is to promote the sale of a recording; however, videos may also be used to promote concerts, movies, TV shows, and other products. In addition, videos are sometimes used as teaching tools in schools; for example, to teach kids about history or science. Music videos are also often used as filler on television music channels such as MTV and VH1.
The Benefits of a Music Video
A music video is a tool that can be used to promote an artist or a band. It is a way to get the music out there and to generate interest in the artist or band. A music video can also be used to sell products. In this case, it would be used to promote the Excel program.
There are several benefits to having a music video. One of the benefits is that it can help to generate interest in an artist or band. If people see an interesting music video, they may be more likely to check out the artist or band. Another benefit is that a music video can help to get the music out there. In today’s day and age, it is important for bands and artists to have a presence on the internet. A music video can help with this by providing a link that can be shared on social media sites.
A music video can also be used as a tool for marketing. If a commercial or product placement is included in the video, it can help to sell products. In this case, it could be used to promote the Excel program. This would be beneficial for both Microsoft and the band or artist involved.
There are several benefits to having a music video. A music video can help to generate interest in an artist or band, get the music out there, and sell products.
The Different Types of Music Videos
Most music videos fit into one of several categories, which are described below.
1. Live performance videos
Live performance videos are exactly what they sound like—videos of bands performing live, usually in concert. These videos often have a lot of energy and show the band in their element, playing to a screaming crowd. Live performance videos can be shot on location at a concert, or they can be filmed in a studio with a small audience or no audience at all.
2. Storytelling videos
Storytelling music videos are some of the most popular and iconic music videos ever made. They tell a story related to the song, either through literal storytelling or through more abstract visuals that represent the lyrics. Storytelling music videos can be lighthearted and fun or dark and serious—it all depends on the tone of the song.
3. Conceptual videos
Conceptual music videos are those that don’t necessarily follow a specific story, but rather focus on creating an overall mood or feeling that goes along with the song. These videos might use special effects, animation, or other creative techniques to convey their concept. Like storytelling videos, conceptual video can be either lighthearted or serious in nature.
4. Lyric videos
Lyric videos are becoming increasingly popular as a way for fans to learn the words to their favorite songs. In a lyric video, the lyrics of the song appear on screen as the song is being sung. Lyric videos can be simple affairs with just words and basic visuals, or they can be more complex, with graphics and animations timed to match the lyrics perfectly.
How to Plan and Shoot a Music Video
A music video is a short film that integrates a song with imagery, and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising could be used for food or other products. Although some videos areiteratorartistic, many are designed to convey monitoring images and information for live performances.
We will cover the production of a music video from start to finish in this course, but let’s start by looking at some of the key personnel involved in making a music video, and what their roles are.
The most important person in any music video production is the director. The director is responsible for visualizing the song and coming up with a concept for the video that will capture the essence of the song and translate it into images. Once the concept has been approved by the artist or record label, the director works with a team of people to bring his or her vision to life.
The producer is responsible for managing the budget and scheduling of the video shoot, as well as hiring and supervising the crew. The producer works closely with the director to make sure that his or her vision can be achieved within the budget and schedule.
The cinematographer is responsible for lighting and shooting the video. He or she works closely with the director to ensure that each shot conveys the mood and feel that has been established in the storyboard.
The editor is responsible for putting all of the footage together into a cohesive whole. He or she works closely with the director to make sure that each cut makes sense in terms of both story and pacing.
After all of these roles have been fulfilled, it’s time for post-production, where final touches are added tothe footage before it is released tothe world.
Post-Production of a Music Video
Now that you have your video footage, it’s time to start thinking about post-production. This is the process of editing your video footage, adding music, special effects, and titles.
Excel can be a great tool for post-production. You can use it to keep track of all your video footage, and to plan out your edits. You can also use it to create a budget for your project, and to track expenses.
Here are some things you will need to think about when planning your post-production:
-What type of editing software you will use
-How you will organize your video footage
-What type of music you will use
-What types of special effects you would like to add
-How long your final video will be
-What type of format you will export your video in
Music Video Release and Marketing
Music Video Release and Marketing
Project 2-6: Don Funk Music Video Excel
Your boss, Don Funk, has asked you to help with the release and marketing of his new music video. He has given you a list of potential channels to market the video on, as well as a budget for each channel.Your task is to create an Excel spreadsheet that will help Don track the progress of his video release and marketing efforts.
In order to do this, you will need to do some research on each of the potential channels. You will also need to decide which channels would be most appropriate for the release and marketing of Don’s music video.
Once you have done your research and made your decisions, you will need to create an Excel spreadsheet that includes the following information:
-The name of each potential channel
-A description of each channel
-The cost of advertising on each channel
-The estimated reach of each channel (i.e., how many people are likely to see the video if it is marketed on that channel)
-Your recommendations for which channels should be used for the release and marketing of the video
Conclusion
After watching the music video and analyzing the data in the Excel spreadsheet, it is clear that there are some interesting patterns in the way that Don Funk shot his video. For example, it appears that he tended to use more wide shots in the beginning and end of the video, while using more close-ups in the middle. He also used a variety of different editing techniques throughout the video, which helps to keep it visually interesting.
All in all, this was a well-executed music video that made good use of both Excel and filmmaking skills. It was interesting to see how Don Funk utilized data to plan out his shots, and the end result was a polished and professional-looking music video.
