psychedelic rock group on the rise above records
Psychedelic rock group on the rise above records.
SEO Basics
If you’re running a business, you need to make sure that your website is optimized for search engines. That’s where SEO comes in. SEO is short for “search engine optimization.” It’s the process of making your website more visible in search engine results pages. In other words, it helps you get more traffic from Google, Bing, and other search engines.
Set up GSC and Bing Webmaster tools
Setting up Search Console and Bing Webmaster Tools is one of the first things you should do when beginning your SEO journey. These platforms will help you track your progress and get insights into how your site is performing in the search engines. They’re also great for identifying potential technical issues that could be holding back your site.
Set up Google Analytics
Google Analytics is a free service that provides website owners with detailed data about their site visitors. This data can be used to improve your website in a variety of ways, such as understanding where your visitors are coming from, what pages they are visiting, and how long they are staying on your site.
In order to use Google Analytics, you will need to create a free account and add a small piece of code to your website. Once you have done this, you will be able to access detailed data about your website traffic.
If you are not familiar with coding, don’t worry – there are plenty of tutorials online that will walk you through the process step-by-step. Once you have set up your account and added the code to your site, you will be able to access a wide range of data about your website visitors, including:
-The number of visitors to your site
-The number of unique visitors to your site
-The demographics of your visitors (including their location, age, and gender)
-The devices that they were using to access your site
-The pages on your site that they visited
-How long they spent on each page
-Whether they converted into customers or took another desired action on your site
Install and configure an SEO plugin (wordpress)
There are many different SEO plugins available for WordPress, but we recommend Yoast SEO. Yoast SEO is a popular and powerful plugin that has both a free and premium version. The free version includes most of the features you need to get started with SEO on your WordPress site, while the premium version includes additional features and support.
To install Yoast SEO, log into your WordPress site and go to Plugins > Add New. Search for Yoast SEO and install the plugin. Once the plugin is installed, click Activate to turn it on.
After activating the plugin, you will be prompted to set up Yoast SEO. We recommend completing the setup process, which will walk you through some basic settings for the plugin. Once you’ve completed the setup process, you can begin configuringYoast SEO for your site.
Keyword Research
If you want to attract more traffic to your website, you need to make sure you are using the right keywords. Keyword research can be time-consuming, but it is worth it to spend the time to do it right. With the right keywords, you can attract more targeted traffic to your site, which will convert into more sales.
Identify your competitors
In order to find the right keywords for your website or blog, you need to identify your competitors. If you don’t know who your competition is, you can use a tool like Google Adwords Keyword Planner to find out. Once you know who your competition is, you can research their keywords and use them as a starting point for your own keyword research.
Conduct a keyword gap analysis
Before you can create content that rises above the rest, you need to understand what keywords you should be targeting. This process begins with a keyword gap analysis.
A keyword gap analysis is a research method used to identify which keywords your competitors are ranking for that you are not. This gives you an opportunity to outrank them by creating content around those keywords.
To conduct a keyword gap analysis:
1) Research your competitor’s top-performing content.
2) Identify the keywords they are targeting.
3) Use a keyword research tool to find related keywords that you are not targeting.
4) Create content around those keywords and promote it aggressively.
Find your main ‘money’ keywords
To find your main ‘money’ keywords, start by brainstorming a list of terms related to your products or services. Once you have a good list, use a keyword research tool like Google’s Keyword Planner or semrush.com to see how many people are searching for these terms each month.
You can also use a tool like Google Trends to see if the popularity of these keywords is increasing or decreasing over time. You want to focus on keywords that are both popular and have a trend line that is moving up. These are the keywords that are most likely to bring you new customers.
Technical SEO
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Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console is a powerful tool that can help you improve your website’s SEO. This feature allows you to see how Google sees your website, and can be used to find and fix errors that may be affecting your website’s ranking.
To use this feature, simply enter the URL of your website into the “Inspect URL” box and click “Submit.” Google will then show you a detailed report of any errors that it has found on your website.
If you’re not sure how to fix an error, the “Inspect URL” report can also provide you with instructions on how to do so. In many cases, simply correcting the error will improve your website’s ranking. However, if the error is more complex, you may need to consult with an SEO expert to get your website back on track.
Ensure your website is mobile-friendly
In order to ensure that your website is mobile-friendly, you need to make sure that it is responsive. A responsive website is one that automatically adjusts its layout and content to fit the screen size of the device on which it is being viewed. This is important because mobile devices come in a wide range of sizes, from small smartphones to large tablets.
Making your website responsive is relatively simple. You can either use a pre-built responsive theme or template, or create your own responsive layout using CSS media queries.
Once you have made your website responsive, you should also test it on various devices to make sure that it looks and works as intended. You can use online tools such as Google’s Mobile-Friendly Test or Apple’s Safari Developer Tools to test your website.
Check your site’s loading speed
Slow loading speed is a big problem. Not only does it frustrate your visitors, but it can also hurt your search engine ranking. Google wants to deliver the best possible experience to its users, and that includes fast-loading websites.
There are a number of ways to improve your site’s loading speed, including optimizing your code, using a content delivery network, and compressing your images.
1. Optimize Your Code
The first step is to optimize your code. This means eliminating any unnecessary code, such as comments, white space, and unused CSS and JavaScript. By reducing the amount of code your pages have to load, you can drastically improve loading times.
2. Use a Content Delivery Network
A content delivery network (CDN) is a system of distributed servers that deliver webpages and other web content to users based on their geographic location. Using a CDN can improve loading speeds by reducing the distance between the user and the server they’re trying to access.
3. Compress Your Images
Images are often the biggest cause of slow-loading pages. To reduce image sizes, you can use an image compression tool like TinyPNG or Kraken.io. These tools will reduce the file size of your images without losing quality, resulting in faster-loading pages
On-page and Content
If you’re running a website, one of the first things you’ll want to do is make sure your title tags are optimized. Title tags are one of the most important on-page SEO elements, and they should be unique, descriptive, and relevant to each page on your site.
If you have duplicate title tags, missing title tags, or truncated title tags, it can hurt your SEO and cause your website to underperform in search results. In this article, we’ll show you how to fix duplicate, missing, and truncated title tags.
Duplicate title tags are a common problem on websites. If you have multiple pages with the same or similar title tag, it can confuse search engines and make it difficult for them to determine which page is the most relevant for a given query.
To fix duplicate title tags, you’ll need to identify all the pages on your site that have the same or similar title tag. Once you’ve identified those pages, you’ll need to update the title tag for each page so that it’s unique and accurately reflects the content on that page.
Missing title tags are another common problem on websites. If a page on your site doesn’t have a title tag, search engines will have a hard time understanding what that page is about. As a result, that page is likely to rank poorly in search results.
To fix missing title tags, you’ll need to add a title tag to each page on your site that doesn’t currently have one. Make sure the title tag accurately reflects the content on that page.
Truncated title tags can also hurt your SEO. If atitle tag is too long, it will get cut off in search results, which can make it difficult for users to understand what the page is about.
To fix truncated title tags, you’ll need to shorten thetitle tag so that it’s no longer than 60 characters. Make sure the shortenedtitle tag accurately reflects the content on that page
Find and fix duplicate or missing meta descriptions
One of the most important things you can do to improve your website’s SEO is to make sure all of your pages have unique, keyword-rich meta descriptions. Meta descriptions are the short descriptions that appear under your page’s title in the search engine results pages (SERPs).
If you have duplicate or missing meta descriptions, it can be difficult for potential visitors to figure out what your website is about, and they may be less likely to click through to your site. To fix this, you’ll need to find and update all of your pages with unique, keyword-rich meta descriptions.
Here are a few tips for finding and updating your pages’ meta descriptions:
– Use a tool like Screaming Frog or Sitebulb to crawl your website and find all the pages with missing or duplicate meta descriptions.
– Update each page with a unique, keyword-rich meta description that accurately describes the content on that page.
– If you have a lot of pages with missing or duplicate meta descriptions, consider using a template or plugin to automatically generate them for you.
By taking these steps, you can help improve your website’s SEO and visibility in the SERPs.
Multiple H1 tags can be confusing for search engines and users alike, so it’s important to make sure that each page on your site has only one H1 tag. To find and fix multiple H1 tags on a page:
-Open the page in a web browser or text editor.
-Locate the section of code that contains the H1 tag. If there is more than one H1 tag on the page, there will be more than one section of code that includes the “
” tag.
-Within each section of code that includes an H1 tag, delete all but one of the “
” tags.
-Save your changes to the page and re-upload it to your web server.
-Save your changes to the page and re-upload it to your web server.
Off-Page SEO
Off-page SEO (also called “on-the-web” SEO) is the process of optimizing a website so as to increase its rank in the search engine results pages (SERP) for certain queries. The main aim of off-page SEO is to build relationships and generate signals that point to your website. This can be done in a number of ways, such as social media engagement, blog commenting, forum participation, and more.
Analyze your competitor’s link profile
Off-page SEO falls into two main categories: link building and social media. Link building is the process of acquiring new inbound links (or backlinks) to a website from external sites. Social media is the process of engaging with potential and current customers through popular platforms like Facebook, Twitter, and LinkedIn.
The first step in any off-page SEO campaign is to analyze your competitor’s link profile. A link profile is simply a list of all the inbound links pointing to a given website. To find your competitor’s link profile, you can use a number of different tools including:
-Google Search Console
-Moz Open Site Explorer
-Ahrefs Site Explorer
Once you have your competitor’s link profile, you can begin to analyze their linking patterns. Look for patterns in the type of links they acquire, the anchor text they use, and the number of links they acquire each month. This analysis will give you insight into how your competitor is building their off-page SEO campaign and what tactics you can use to beat them.
Conduct a link intersect analysis
Link intersect is a process where you take a list of competitor sites and see which websites link to all of them. This gives you a list of websites that could potentially link to your site.
The idea is that if a website links to all of your competitor’s sites, then it’s likely that they’ll also link to yours.
To conduct a link intersect analysis, you’ll need a list of competitor sites. You can find this by doing a Google search for your keywords and looking at the websites that appear in the top results.
Once you have a list of competitors, you can use a tool like ahrefs or Majestic to find which websites link to all of them.
Once you have your list of potential link partners, you can reach out to them and ask for a link. Be sure to mention why they should link to your site, such as your unique content or recent newsworthy event.
Target your competitors’ broken backlinks
Backlinks are one of the most important ranking factors for SEO. That’s why it’s so important to have a steady flow of high-quality backlinks pointing to your website. Not all backlinks are created equal, though. The more targeted and relevant the backlink is, the more valuable it will be to your website.
One way to get high-quality, targeted backlinks is to find and fix your competitor’s broken backlinks. When you find a broken backlink pointing to one of your competitor’s websites, you can contact the webmaster and let them know about the broken link. Most of the time, they’ll be happy to update the link to point to your website instead. This is an easy way to get high-quality, targeted backlinks pointing to your website with minimal effort.
