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SEO Basics
Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher in the search engines. The higher the ranking, the more traffic the website will get. There are many factors that go into SEO, and one of them is the keywords that are used on the website. In this article, we will be discussing the basics of SEO and how to find the right keywords for your website.
Set up GSC and Bing Webmaster tools
Setting up Google Search Console (GSC) and Bing Webmaster Tools is the first step in any solid SEO strategy. These tools allow you to submit your sitemap to Google and Bing, as well as view data reports about your website’s traffic and performance.
To set up GSC, you’ll need a Google account. Once you have one, head over to the GSC homepage and click “Start Now.” From there, you can add your website’s URL and verify ownership. Once you’ve verified, you can start exploring the various features of GSC.
Bing Webmaster Tools works similarly to GSC. You’ll need a Microsoft account to sign in, but the process is otherwise fairly straightforward. After adding your website and verifying ownership, you can start exploring the various features of Bing Webmaster Tools.
Set up Google Analytics
Google Analytics is a free website analytics service offered by Google that gives you insights into how your website is being used. The service provides detailed statistics on user behavior, such as pageviews, unique pageviews, entrances, exits, and bounce rate. You can use this information to improve your website design and user experience. Google Analytics also offers conversion tracking, which allows you to see how well your site is performing in terms of sales or other goals. To set up Google Analytics for your website, you will need to create a Google account and add the Analytics code to your site.
Install and configure an SEO plugin (wordpress)
There are a few things you need to do to make sure your WordPress site is optimized for search engines. One of the most important is to install and configure an SEO plugin.
There are many SEO plugins available for WordPress, but we recommend Yoast SEO. It’s a popular and well-respected plugin that is constantly updated to reflect the latest changes in search engine algorithms.
Once you’ve installed and activated the plugin, you’ll need to go through the initial setup process. Yoast SEO will guide you through this, but here are a few tips:
-In the General Settings section, be sure to enter your site’s name, description, and keywords. These are important for helping search engines understand what your site is about.
-In the Content Types section, be sure to select which post types you want to be able to optimize with Yoast SEO. By default, only posts and pages are enabled. If you have other post types on your site (such as products), you’ll want to include them here.
-In the Taxonomies section, you can choose which taxonomies (categories and tags) can be optimized with Yoast SEO. We recommend leaving this enabled for all taxonomies.
-In the Social Settings section, you can enter your social media profile URLs so that Yoast SEO can add social media meta tags to your website’s header. This helps search engines understand who you are and connect your website with your social media profiles.
-The final step is to connect your site with Google Search Console (formerly Google Webmaster Tools). This is a free service from Google that allows you to submit your website for inclusion in their search results and get detailed reports on how your site is performing in search engine rankings.
Yoast SEO will walk you through each of these steps in detail, so just follow their instructions and you should have no trouble getting everything set up correctly.
Keyword Research
When it comes to keyword research, there are a few things you need to keep in mind. You want to find a balance between low competition and high search volume. You also want to make sure that your keywords are relevant to your niche.
Identify your competitors
In order to determine which keywords are the most valuable for your site, you need to first understand who your competition is. Use Google and other search engines to research the sites that show up for your main keyword targets. Look at the content on their pages, identify the keyword themes they are targeting, and add those keywords to your list. Additionally, you can use tools like Open Site Explorer and Majestic SEO to do a more in-depth analysis of your competitor’s backlinks and find out which keywords they are targeting.
Conduct a keyword gap analysis
Once you have your list of target keywords, it’s time to conduct a keyword gap analysis. This will help you to identify which keywords you should be targeting that your competitors are not.
To do this, you will need to research your competitor’s websites and see what keywords they are targeting. You can use a tool like SEMRush or Moz Keyword Explorer to help you with this. Once you have a list of your competitor’s keywords, compare it to your own list of target keywords. Any keywords that are on your competitor’s list but not yours are potential opportunities for you to target.
By targeting these keywords, you can potentially steal some of your competitor’s traffic and boost your own search engine rankings. However, it’s important to remember that just because a keyword is not being targeted by your competitors doesn’t mean it’s not worth targeting. Sometimes, there may be other reasons why your competitors are not targeting certain keywords (such as difficulty or lack of search volume). Use your best judgement when conducting keyword research and don’t discount any potential opportunities.
Find your main ‘money’ keywords
When it comes to SEO, your keywords are your bread and butter. Finding the right ones can mean the difference between being found by your target audience or being lost in the sea of millions of other websites.
The first step is to start with broad keywords that describe your topic. For example, if you make rap instrumental music, some broad keywords could be ‘rap beats’, ‘hip hop instrumentals’, or ‘free mp3 download’. These are all terms that people might use when they are searching for music like yours.
Once you have a few broad keywords, you can start to narrow them down by adding more specific terms. For example, you could add the name of your genre or style of music, such as ‘trap beats’ or ’90s hip hop’. You could also add terms like ‘free download’ or ‘high quality’ to describe what makes your music stand out.
Once you have a list of specific keywords, it’s time to start using them in your website content. Use them in your titles, tags, descriptions, and throughout your text. The more relevant and targeted your keywords are, the better chance you have of being found by people who are looking for exactly what you offer.
Technical SEO
Leverage “Inspect URL” feature in GSC
Google Search Console (GSC) is a powerful tool that every SEO should leverage. One of its most useful features is the “Inspect URL” feature, which allows you to check whether your pages are being indexed by Google and also view any potential indexing issues. Here’s how to use it:
1. Go to Google Search Console and select your website.
2. In the sidebar, under “Index”, click on “Inspect URL”.
3. Enter the URL of the page you want to check and click “Inspect”.
4. If the page is indexed, you will see a message saying “URL is on Google”. If it’s not indexed, you will see a message saying “URL is not on Google”.
5. To view any indexing issues, click on the “Details” drop-down and select “Indexing issues”.
Ensure your website is mobile-friendly
In order to ensure your website is mobile-friendly, you’ll need to take a few steps. First, you’ll need to make sure your website is responsive, meaning that it adjust its size and layout according to the device it’s being viewed on. Second, you’ll need to make sure your website loads quickly on mobile devices. And third, you’ll need to ensure that your website’s content is easy to read and navigate on a small screen. By taking these steps, you’ll ensure that your website is accessible and user-friendly for mobile users.
Check your site’s loading speed
One of the most important aspects of technical SEO is site speed. A fast loading website is essential for a good user experience, which will lead to higher Rankings in the SERPs.
Google’s PageSpeed Insights tool is a great way to check your site’s loading speed. Simply enter your URL and click “Analyze.” The tool will give you a score for both mobile and desktop versions of your site, as well as specific recommendations for how to improve your site’s speed.
Some common recommendations include:
-Eliminating render-blocking JavaScript and CSS in above-the-fold content
-Optimizing images
-Leveraging browser caching
-Minifying JavaScript, CSS, and HTML
On-page and Content
If you are a music producer, you know how important it is to have high-quality content on your website. Not only does it make your site look more professional, but it also gives your visitors something to listen to while they are on your site. I have found that the best way to get high-quality content for my site is to offer rap instrumental music free downloads.
Your title tags are one of the most important on-page elements for your website. They tell search engines what your page is about, and they help users decide whether or not to click through to your site.
Unfortunately, many title tags are either missing, duplicate, or truncated. This can result in lower search engine rankings and decreased traffic.
Here are some tips for fixing duplicate, missing, and truncated title tags:
– Make sure that each page on your site has a unique title tag.
– If you have multiple pages with the same title tag, consider making each page’s title tag more specific.
– If you’re missing title tags altogether, add them to each page of your site.
– Make sure that your title tags are not truncated by using a shorter description or keyword phrase.
Find and fix duplicate or missing meta descriptions
identify any pages on your website that have duplicate or missing meta descriptions by running a crawl of your site using Screaming Frog. If you have a large website, you can filter the results to just show those pages with missing or duplicates meta descriptions by selecting ‘Response’ > ‘Client Error (4xx)’ in the filter dropdown, as shown below.
Once you’ve identified which pages are affected, you can then update the individual page’s code to add in a unique meta description, or use a tool like Yoast SEO for WordPress which will help you to automatically generate and insert meta descriptions for each page on your site.
There should only be one H1 tag per page, and it should be placed at the top of the page. If there are multiple H1 tags on a page, it can confuse search engines and make it difficult for users to find the most relevant information.
To fix this, simply remove all but one H1 tag from your page. If you have multiple H1 tags in your content, you can also use CSS to hide all but the first one.
Off-Page SEO
Off-page SEO is the process of optimizing a website for better search engine rankings. It is a process that can be used to improve the visibility and ranking of a website in the search engine results pages (SERPs).
Analyze your competitor’s link profile
Off-page SEO efforts help build signals that can impact a website’s position in search engine results pages (SERP). These signals are generated outside of your website and typically involve interactions between your website and other websites on the internet.
One common off-page SEO activity is link building, which is the process of acquiring links from other websites. Link building is often thought of as an essential part of any off-page SEO strategy.
In order to analyze your competitor’s link profile, you can use a tool like Majestic or Moz’s Open Site Explorer. These tools will show you the number of links pointing to a competitor’s website, as well as the quality of those links.
Conduct a link intersect analysis
Link intersect is a process where you analyze the links of your competitors to see where they’re getting their links from. You can then use this information to try to get links from the same sources.
To conduct a link intersect analysis, you’ll need a list of your competitor’s links. You can get this list by running a link analysis tool like Moz’s Open Site Explorer or Majestic SEO.
Once you have your competitor’s link list, you’ll need to find a way to intersection it with your own link list. This can be done using a tool like Link Diagnosis or Linkclump (Chrome extension).
Once you have your list of intersections, you can start working on getting links from the same sources as your competitors. This can be done by reaching out to the site owners/webmasters or by writing guest posts for the sites in question.
Target your competitors’ broken backlinks
One of the most powerful andeffective ways to improve your SEO is to target your competitor’s broken backlinks.
A “backlink” is simply amarketing term for a link that points from one website to another. Search engines love backlinks because they help determine a site’s importance andrelevance.
The more backlinks a site has,the higher it will rank in the search engine results pages (SERPs). And the higher it ranks,the more traffic it will get.
There are two types ofbacklinks: dofollow and nofollow. Dofollow links are the ones that count forSEO purposes; they tell the search engines to follow them and use them todetermine a site’s ranking.
Nofollow links, on the otherhand, tell the search engines not to follow them. These are usually links thatpoint to pages that aren’t relevant to the topic at hand or that are deemedless important by the site owner.
When a site links toanother site with a nofollow link, it’s essentially telling the search enginesto ignore that link. That’s why dofollow links are so valuable: they’re likevotes of confidence from one site to another.
If you can find ad competitor’s backlink that is nofollow and turnit into a dofollow link, you can give your own site’s SEO a big boost. Hereare three ways to do this:
