Sony Music Latin Frames the Genre for the Future

Sony Music Latin is one of the biggest names in Latin music, and they’re always looking to the future. They’re constantly innovating and experimenting with new sounds and styles, and they’re always on the lookout for the next big thing.

Their commitment to Latin music is evident in their Sony Music Latin Frames initiative, which is all about supporting and promoting the genre. They’re working to create a more inclusive and diverse Latin music landscape, and they’re doing it by supporting new artists

The current state of Sony Music Latin

Sony Music Latin has been a driving force in the Latin music industry for over two decades. In that time, the company has worked to stoke the growth of the genre and foster a new generation of Latinx artists. Sony Music Latin is home to some of the biggest names in the Latin music world, including Gloria Estefan, Shakira, and Jennifer Lopez. The company has also been a pioneer in signing and promoting Latinx artists in the mainstream, such as Ricky Martin and Pitbull.

Sony Music Latin’s current roster

In recent years, Sony Music Latin has been home to some of the biggest names in the Latin music genre, including Shakira, Ricky Martin, and Gloria Estefan. The label has also been working with a new generation of Latin artists, such as Maluma, Becky G, and CNCO.

Sony Music Latin’s current roster includes:

-Shakira
-Ricky Martin
-Gloria Estefan
-Maluma
-Becky G
-CNCO

The current Latin music landscape

It was just a matter of time before the pendulum swung and reggaeton took over as the leading genre in Latin music. Look no further than the top of the Billboard Top Latin Albums chart, where for the last two years, three of the five slots have been occupied by either Daddy Yankee or Bad Bunny.

And it’s not just the reggaeton superstars who are having a moment: J Balvin, Ozuna, Maluma, and Anuel AA are all ruling the airwaves and streaming services with a sound that is distinctly urban, distinctly Latin, and decidedly global. In short, it’s safe to say that reggaeton is having a moment—a moment that looks like it might be here to stay.

Of course, this rise to prominence has not been without its challenges. The genre has long been dogged by accusations of misogyny and homophobia, and while there are strong women making reggaeton (see:Karol G, Natti Natasha), the genre’s biggest stars are still overwhelmingly male. But if there’s one thing that can be said about reggaeton, it’s that it is nothing if not adaptable. And as the sound continues to evolve—we’re hearing more trap influences, more R&B influences, more pop influences—it seems poised to only become more popular in the years to come.

What does this all mean for Sony Music Latin? It means that we are perfectly positioned to provide our artists with the resources they need to continue innovating and expanding the boundaries of what reggaeton can be. We are committed to working with strong female voices in the genre (see: our recent signing offeeling Karol G) and bringing new perspectives to an already rich musical landscape. We believe in reggaeton’s power to unite people across borders and cultures, and we will continue to invest in its future as we work towards defining what Latin music sounds like in the 21st century.

Sony Music Latin’s plans for the future

Sony Music Latin has big plans for the future of the Latin music genre. The company plans to focus on digital marketing and artist development. Sony Music Latin also plans to work with more independent artists. Let’s take a closer look at Sony Music Latin’s plans for the future.

New signings

Sony Music Latin has big plans for the future. The label has been busy signing new talent and is looking to frame the genre for the future.

The label has signed a number of new artist in recent months, including:
-Sasha Sirota
-Amara La Negra
-Bryant Myers
-Cazzu

These new signings show that Sony Music Latin is looking to appeal to a wide range of audiences. With a mix of established and up-and-coming artists, the label is looking to create a sound that will define Latin music for years to come.

Re-signings

As part of Sony Music Latin’s commitment to the future of the Latin genre, the label has announced the re-signing of some of its most prolific artists.

This includes Puerto Rican reggaeton duo Wisin & Yandel, who have sold more than 30 million albums worldwide and have won numerous awards, including multiple Latin Grammy Awards and American Music Awards. They are best known for their hits “Llorarás”, “Imagínate”, “Follow The Leader”, and “No Me Dejes de Amor”.

Sony Music Latin has also announced the re-signing of Colombian singer J Balvin. Balvin is one of the biggest names in reggaeton and Latin trap, and has collaborated with artists such as Justin Bieber, Cardi B, and Pharrell Williams. He is best known for his hits “Mi Gente”, “Ginza”, and “I Like It”.

Sony Music Latin’s strategy for the future

Sony Music Latin has announced plans to focus on developing artists that can cross over to the mainstream market.

The label, which is home to such artists as Shakira, Ricky Martin, and Gloria Estefan, has been increasingly prioritizing crossover success in recent years. And according to a new report from Variety, the label is now formalizing that strategy with a new division dubbed “Vision” that will be dedicated to developing crossover talent.

Sony Music Latin CEO Afo Verde said that the label has always been focused on breaking artists into the mainstream, but that the formation of the Vision division will allow them to be even more strategic about it.

“This is not just about signing an artist and then hoping for the best,” Verde said. “This is about having a team in place that can help an artist navigate their way to success in both the Latin market and the mainstream market.”

Verde said that Sony Music Latin is looking for artists who have the potential to break through in both markets, and who are willing to put in the work to make it happen. The label is also looking for artists who have a strong online presence and who are active on social media.

“We want artists who are true visionaries and who are constantly thinking about how they can reach new audiences,” he said. “The world has changed so much in recent years, and we need to be constantly evolving our approach if we want to stay ahead of the curve.”

The Vision division will be overseen by A&R executive Mariela Román, who will report directly to Verde. It will include a team of executives from various departments within Sony Music Latin, including marketing, publicity, digital strategy, and international relations.

The impact of Sony Music Latin’s plans

The Latin music industry is one of the most rapidly growing sectors in the music industry. In recent years, there has been an explosion of new talent, and Sony Music Latin has been at the forefront of this movement. The label has been instrumental in breaking new artists and bringing Latin music to a wider audience.

On the Latin music landscape

Latin music is enjoying a massive global moment, with the explosion of streaming services driving explosive growth in the genre. In response, Sony Music Latin has announced a series of strategic moves geared towards capitalizing on this boom and positioning the label at the forefront of the Latin music landscape.

Among the most significant changes is the appointment of Ivonne Cerezo as President of Sony Music Latin, effective immediately. In her new role, Ms. Cerezo will be responsible for leading the label’s A&R and artist development efforts across all genres, as well as overseeing its business operations. Additionally, she will work closely with Sony Music’s other Latin-focused labels – including Sony Music US Latin and Sony/ATV Latin – to ensure that the company has a strong and cohesive presence in the marketplace.

“Ivonne is a proven leader with a deep understanding of both the music and business of Latin music,” said Edgar Berger, Chairman & CEO, International Business Operations & Chief Creative Officer, Sony Music Entertainment. “She has played an integral role in shaping Sony Music Latin’s artist roster and creative vision over the past years, and I am confident that under her guidance, the label will continue to thrive and be a powerful force in this rapidly growing genre.”

Ms. Cerezo joined Sony Music Latin in 2013 as VP of A&R, before being promoted to Executive Vice President in 2016. Prior to joining the company, she worked at Universal Music Group Latino for over a decade, where she held various positions including Director of A&R and Vice President of Marketing.

On the music industry as a whole

It’s no secret that the Latin music market is growing. In recent years, we’ve seen a surge in the popularity of Latin music and artists in the mainstream. This growth has not gone unnoticed by the major labels, and Sony Music Latin is leading the charge in terms of making moves to capitalize on this growing market.

Sony Music Latin has been making headlines lately with their plans to sign more Spanish-speaking artists to their roster and to release more Spanish-language music. This is a major shift for the label, which has primarily been focused on English-language music in the past.

This shift could have a major impact on the music industry as a whole. For one, it could mean more opportunities for Latin artists to break into the mainstream. We’ve already seen this happening to some extent with artists like Luis Fonsi and Ozuna, but Sony’s increased focus on Latin music could lead to even more crossover success stories.

In addition, Sony’s move could signal a change in the way that major labels approach the Latin market overall. Up until now, most labels have had a very limited presence in Latin America and have not been catering specifically to Latin audiences. If Sony’s gamble pays off, we could see other labels following suit and making more of an effort to reach out to this growing market.

Only time will tell how Sony’s plans will play out, but there’s no doubt that they could have a big impact on the music industry as a whole.