Volvo’s New Commercial Uses Opera Music to Sell Cars
Volvo’s new commercial for the XC90 uses opera music to sell cars. The commercial features a woman singing opera while driving the car. Volvo says that the commercial is meant to show that the car is “elegant, safe, and luxurious.”
Introduction
Volvo’s new commercial uses opera music to sell cars. The commercial features a woman driving a Volvo car and singing opera. The car is shown in various locations, including a city street and a highway. At the end of the commercial, the woman is shown driving the car into a garage.
The Commercial
Volvo’s new commercial for their XC60 SUV uses classical music, specifically opera, to sell cars. The commercial features a woman driving the XC60 in a cityscape. As she drives, the music becomes more and more intense, until it climaxes with her pulling up to her destination. The message of the commercial is that the XC60 is “the SUV that will get you there.”
Volvo has long been associated with safety, and this commercial is no exception. It features a number of shots of the woman driving safely and responsibly. However, what sets this commercial apart is its use of music. The operatic soundtrack is not what one would expect to hear in a car commercial, but it works to sell the Volvo as a luxurious and classy vehicle.
It will be interesting to see how this commercial performs compared to other car commercials that use more traditional music. If it is successful, we may see more companies using classical music in their advertising.
The Music
Volvo’s new commercial uses opera music to sell cars. The commercial, which features the singer Renee Fleming, is part of Volvo’s “Making Life a Ride” campaign. It is the first time that the car company has used opera in a commercial.
The music in the commercial is from the opera “Turandot” by Giacomo Puccini. The aria, “Nessun Dorma,” is sung by Fleming as she drives a Volvo XC90. The song is about a princess who has been kidnapped and is being held captive in a tower. The prince who loves her is trying to save her.
The use of opera in the commercial is meant to reflect Volvo’s Swedish roots. Sweden is known for its love of opera and its many world-renowned opera singers.
The Reaction
When Volvo released its new commercial last week, the internet had a collective meltdown. The ad, set to the tune of an operatic version of “O Fortuna” from Carmina Burana, featured a series of close-ups of people driving Volvo cars while the epic music swelled in the background.
Critics were quick to point out that the music, composed by Carl Orff in 1935, has been used in a number of other commercials over the years. But more than that, they took issue with the fact that Volvo seemed to be using classical music to sell cars.
So what do you think? Is it crass commercialism or clever marketing? We’ve embedded the commercial below so you can judge for yourself.
Conclusion
In conclusion, Volvo’s new commercial is a departure from the norm, using opera music to sell cars. While it remains to be seen if this will be effective in the long run, it is an interesting experiment that may pay off for the company.
