Volvo’s Opera Music Commercial
Contents
Volvo’s latest commercial features an operatic performance by world-renowned singer, Renee Fleming.
Introduction
Volvo has been known for their unique and effective car commercials. In this commercial, Volvo uses the power of music to showcase the beauty and performance of their new car. The commercial starts with a man driving his Volvo on a windy road. As he drives, the music slowly builds in intensity. The scenery around him becomes more beautiful and the car seems to drive itself. By the end of the commercial, the man has reached his destination and the music has reached its climax.
The commercial is very effective in showcasing the power and beauty of Volvo’s new car. The music is powerful and helps to highlight the car’s performance. The scenery is also very beautiful, which helps to create an emotional connection with the viewer. Overall, this commercial is very well done and is sure to leave a lasting impression on viewers.
The making of the Volvo’s Opera Music Commercial
Volvo’s Opera Music Commercial was a work of passion by many people. The project started with a simple idea: to create a short video that would celebrate the 50th anniversary of Volvo’s opera music system. The team worked tirelessly for months, sourcing the perfect opera music, shooting the footage, and editing the final product. The end result was a beautiful and moving commercial that captured the hearts of viewers around the world.
The idea behind the commercial
The idea behind the Volvo’s Opera Music Commercial came from director Alan Parker. He said that he “wanted to make an advert that would be unlike any other car commercial.” And so, he set out to create a commercial that would be “uplifting, heartwarming and emotional.”
The commercial features a young girl singing opera as she walks through a neighborhood. As she sings, the people around her begin to join in. The result is a community coming together and celebrating life.
The music in the commercial is from the opera “La Bohème” by Giacomo Puccini. The song is called “O Mio Babbino Caro” and it translates to “Oh My Dear Papa.” It is a beautiful and emotional song, which perfectly fits the mood of the commercial.
The Volvo’s Opera Music Commercial was filmed in Rome, Italy and it features real people. The girl in the commercial is named Martina Stella and she is a professional opera singer.
The commercial was an instant hit when it aired in 2007 and it has since become one of the most popular car commercials of all time.
The production
Volvo’s Opera Music Commercial was a commercial created by Volvo and released in 2007. The commercial features a montage of people singing along to an opera song, “The Ride of the Valkyries”, while driving Volvo cars.
The commercial was shot over the course of two weeks in various locations around Los Angeles, including the J. Paul Getty Museum, the Hollywood Bowl, and Downtown Los Angeles. Over 100 people were involved in the making of the commercial, includingopera singers, actors, extras, and crew members.
The opera singer in the commercial is Renee Fleming, who is also featured in Volvo’s “Gift Of Safety” campaign. The aim of the campaign is to raise awareness about car safety and promote Volvo’s safety features.
TheOpera Music Commercial won multiple awards, including a Bronze Lion at the Cannes Lions International Advertising Festival and an Emmy Award for Outstanding Commercial.
The post-production
The post-production of Volvo’s Opera Music Commercial was a challenge for the audio and video team. The aim was to create a powerful and emotive film that would stay with the viewer long after they had seen it.
The team used a mixture of live action footage and CGI to create the commercial. Live action was used for the shots of the car driving through the city, and CGI was used for the shots of the car driving through the countryside.
The live action footage was shot in 4K, and the CGI footage was rendered in 5K. This gave the team a huge amount of detail to work with, and they used this to their advantage when creating the final film.
The audio team worked closely with the composer to create an original score that would enhance the emotion of the film. The score was recorded using a variety of instruments, including a full orchestra, choir, and soloists.
The audio and video team worked together closely to ensure that the visuals and sound were perfectly in sync. This meant that every frame of the film had to be meticulously planned and executed.
The result is a stunning commercial that has been praised by critics and audiences alike.
The music in the commercial
The commercial music is an instrumental version of the song “You’re the One that I Want” from the movie Grease.
The aria “Nessun Dorma”
The aria “Nessun Dorma” is from the opera turandot and is sung by the character Calaf. The aria means “no one shall sleep” and is sung by calaf as a challenge to the princess turandot.
The singer
The singer in the Volvo commercial is Renée Fleming. Fleming is an American operatic soprano who has performed in leading opera houses and concert halls around the world. Volvo has used her music in a number of their commercials, including one for the XC90 SUV which aired during the 2016 Super Bowl.
The reaction to the commercial
The Volvo commercial that aired during the Super Bowl featured a man driving to an opera. He is listening to the music on the car’s sound system and it is so loud that the people in the opera house can hear it. The commercial was met with mixed reactions.
The public
The public’s reaction to Volvo’s commercial was extremely positive. The company received a lot of praise for its choice of music, and many people said that it was the best commercial they had seen in a long time. Volvo also received a lot of credit for its use of Opera, which is not a commonly used genre in advertising.
The critics
Some people loved it, some people hated it. But there’s no denying that Volvo’s latest commercial, which features a young boy singing “The Runaway Train” while his father anxiously follows in his car, has gotten a lot of attention.
The commercial has been praised for its beautiful cinematography and its moving story. However, it has also been criticized for its apparent inaccuracies. For one thing, the car shown in the commercial is not a Volvo (it’s a Jaguar). And the train doesn’t look like it would be capable of going as fast as the boy sings about.
Despite the criticisms, the commercial has been a huge hit, with over 13 million views on YouTube. And it’s safe to say that Volvo has succeeded in getting people talking about their brand.
