What Was the Influence of CBS’ Latin Division on the Explosion of Latin Music in

This article is a collaborative effort, crafted and edited by a team of dedicated professionals.

Contributors: Andranick Tanguiane, Fred Lerdahl,

CBS’s Latin Division was a major force in the explosion of Latin music in the United States in the 1950s and 1960s. The division was responsible for signing some of the biggest names in Latin music, including Tito Puente, Celia Cruz, and Pablo Casals. CBS’s Latin Division helped to popularize Latin music and make it a mainstream genre.

CBS’ Latin Division

From 1948 until 1988, CBS had a Latin American music division known as CBS Discos. This label was influential in the explosion of Latin music in the United States in the 1950s and 1960s. In this article, we will explore the CBS Latin Division and its influence on the explosion of Latin music.

Set up GSC and Bing Webmaster tools

To ensure your site is being indexed correctly by Google and Bing, we recommend setting up both Google Search Console (GSC) and Bing Webmaster tools. These webmaster tools will help you monitor your website’s search engine performance and make sure your site is being indexed correctly. They will also provide you with insights into how your site is being accessed by users and what keywords they are using to find your site.

Set up Google Analytics

Learn how to set up Google Analytics for your website so you can start tracking your traffic and visitor data.

Install and configure an SEO plugin (wordpress)

Among the most important things you can do to improve your website’s search engine optimization is to install and configure an SEO plugin. While there are many popular SEO plugins available for WordPress, our top pick is Yoast SEO.

Yoast SEO is a comprehensive and user-friendly plugin that covers all the key aspects of WordPress SEO, including title tags, meta descriptions, sitemaps, and more. Once you install and activate the plugin, you’ll be prompted to enter your site’s title, description, and URL. Yoast SEO will then generate a sitemap for you automatically.

Yoast SEO also allows you to easily edit your title tags and meta descriptions directly from your WordPress post editor. Simply scroll down to the Yoast SEO box and enter your desired titles and descriptions. You can also use Yoast SEO to social media optimize your content by adding Twitter Cards and OpenGraph data.

If you’re serious about improving your website’s search engine optimization, then installing an SEO plugin like Yoast SEO is a must.

Keyword Research

Identify your competitors

In order to determine what keywords you should target for your website, you’ll need to first understand who your competition is. Once you’ve identified your competitors, you can then research what keywords they are targeting so that you can improve your own ranking.

There are a few different ways to identify who your online competitors are. The first is to simply do a Google search for keywords that are related to your business. For example, if you sell shoes, you might search for “shoe store” or “buy shoes online.” The results of this search will show you the websites that are ranking the highest for these keywords.

You can also use tools like Alexa or competitors.com to find out more about your competitor’s website traffic and keyword rankings. These tools will give you insight into which keywords are bringing the most traffic to your competitor’s site so that you can target them for your own website.

Conduct a keyword gap analysis

When you’re ready to start your keyword research, the first step is to conduct a keyword gap analysis. This will help you understand which keywords your competitors are ranking for that you are not. To do this, you’ll need to research your competitor’s backlinks and compare them to your own. Once you have a list of keywords that your competitors are ranking for that you are not, you can start to prioritize which ones you want to target.

Find your main ‘money’ keywords

Your ‘money’ keywords are the ones that are most relevant to your business and have the highest commercial intent. They’re the ones that customers are most likely to use when they’re ready to buy.

To find your money keywords, start by thinking about what product or service you offer and what you want to sell more of. Then, use a keyword research tool like Google’s Keyword Planner or semrush.com to see how many people are searching for those terms.

Once you have your list of keywords, prioritize them by commercial intent:

-High commercial intent: These keywords signal that the searcher is close to buying. Include terms like “buy,” “coupon,” “discount,” “review,” and “price.”
-Medium commercial intent: These keywords indicate that the searcher is considering a purchase. Include terms like “compare,” “features,” and “benefit.”
-Low commercial intent: These keywords show that the searcher is in the early stages of research. Include terms like “what is,” “how to,” and “define.”

Technical SEO

Technical SEO is the process of optimizing a website for the search engines. It includes optimizing the website structure, code, sitemaps, and other factors. Technical SEO can help you rank higher in the search engines and improve the overall visibility of your website.

Leverage “Inspect URL” feature in GSC

If you manage a website that’s in Google’s index, then you’re probably familiar with the Search Console (formerly known as Webmaster Tools). The Search Console is a free tool that allows webmasters to check the indexing status and health of their websites, and it also provides data on traffic and other analytical information.

One of the lesser-known features of the Search Console is the “Inspect URL” feature. This feature allows you to check if a specific URL on your website is indexed by Google, and if it is, you can also see some information about how Google sees that page.

To use this feature, simply enter a URL into the “Inspect URL” field and click the “Inspect” button. If the URL is indexed by Google, you’ll see some information about the page, including the last time it was crawled, any crawl errors that were found, and any AMP or mobile-friendly errors.

This feature can be useful if you’re trying to troubleshoot why a particular page on your website is not appearing in Google’s search results. It can also be helpful in understanding how Google sees your website as a whole.

Ensure your website is mobile-friendly

An increasing number of internet users are accessing the web from their mobile devices, and this trend is only going to continue. Google has even changed its algorithms to favor mobile-friendly websites, so it’s important to make sure your website is optimized for mobile users.

Some things you can do to make sure your website is mobile-friendly include using a responsive design, using large font sizes and buttons, andavoiding Flash content. You should also make sure your website loads quickly, as mobile users are often impatient.

Check your site’s loading speed

One important factor in search engine ranking is site speed, or how fast your webpages load. A slow website can lead to lower search engine ranking, and potential visitors may click away from your site if it takes too long to load.

You can test your site’s loading speed with Google’s PageSpeed Insights tool. Just enter your URL and click “Analyze.” The tool will give you a score from 0-100, with 100 being the fastest. It will also provide some specific recommendations on how to improve your site’s speed.

If your score is less than 100, there are some general things you can do to speed up your site:

-Reduce the size of your images
-Optimize your HTML, CSS, and JavaScript code
-Minimize HTTP requests
-Use a content delivery network (CDN)

On-page and Content

CBS had a Latin division that was influential in the explosion of Latin music in America. The Latin division was important in promoting and marketing Latin music to a wider audience. CBS also had a radio show that featured Latin music. This radio show helped to increase the popularity of Latin music in America.

Fix duplicate, missing, and truncated title tags

This is an error that commonly occurs when a publisher makes slight adjustments to a title without realizing that the original title was optimized for search. If your title tags are duplicated, missing, or truncated, it can have a negative impact on your click-through rate, which could lead to fewer people visiting your site.

There are a few ways to fix this issue:

-Make sure that all of your title tags are unique and descriptive.
-If you have multiple versions of the same page (for example, one in English and one in Spanish), make sure that each page has its own unique title tag.
-Avoid truncating title tags – if your titles are too long, consider using a shorter version of the title or using another keyword phrase that accurately describes the page.
-Use proper capitalization -title tags should be capitalized like headlines, with the exception of articles (a, an, the), short prepositions (in, on, of), and coordinating conjunctions (and, but, for).

Find and fix duplicate or missing meta descriptions

In order to maintain a high standard for search results, Google asks that webmasters follow certain guidelines when it comes to on-page SEO practices such as title tags, meta descriptions, and anchor text. These elements are important not only for humans reading your web page, but also for search engine crawlers indexing your content.

One common issue that can arise is duplicate or missing meta descriptions. Meta descriptions are the brief summaries that appear below your page title in the search results. They give potential visitors an idea of what they will find on your page, and can influence whether or not they click through to your site.

If you have duplicate meta descriptions on your site, this can create confusion for both users and search engines. Google may choose to ignore your meta descriptions altogether, or worse, choose the wrong one to display in the search results. This can result in lower click-through rates and a poor user experience.

To fix this issue, you will need to identify any pages with duplicate or missing meta descriptions. You can do this manually by checking each page on your site, or you can use a crawling tool such as Screaming Frog to crawl your website and generate a report of all pages with duplicate or missing meta descriptions.

Once you have a list of pages with duplicate or missing meta descriptions, you can then begin the process of updating your website. For pages with missing meta descriptions, simply add a unique and relevant description for each page. For pages with duplicate meta descriptions, you will need to choose one description to keep and delete the others. Make sure to update your sitemap after making any changes to ensure that Google picks up the changes!

Find and fix multiple H1 tags

There should only be one
H1 tag on a page, and it should
be used to indicate the most
important heading on the page.
If you have multiple H1 tags on
a page, it can be confusing for
search engines and may result in
decreased web traffic.

Off-Page SEO

In order to improve your link profile and off-page SEO, you need to know what your competitors are doing. A simple way to do this is to analyze their link profile. You can use a tool like Majestic SEO or Moz’s Open Site Explorer to do this.

Here are some things you want to look for:
-The total number of links
-The number of unique domains linking
-The anchor text distribution
-The ratio of followed vs. nofollowed links
-The quality of the linking domains

In order to determine if CBS’s Latin division had any influence on the explosion of Latin music in the US, we need to conduct a link intersect analysis. This will involve looking at the links between CBS and other Latin music-related websites. If there is a high degree of overlap between the two, it’s possible that CBS had a hand in promoting Latin music in America.

As part of your off-page SEO strategy, you should be targeting your competitor’s broken backlinks.

A broken backlink is a link to a webpage that no longer exists. When this happens, the link is said to be “broken.”

There are many reasons why a webpage may be removed from the internet. The most common reason is that the page has been moved to a new URL and the old URL has not been redirecting to the new one.

Other common reasons for broken links include:
-The page has been deleted
-The website is no longer available
-The URL has been changed but not redirected

Whatever the reason, if you find a broken link on a competitor’s website, you can take advantage of it.

Here’s how:

1. Find competitors’ websites that are linking to broken pages. You can use a tool like Screaming Frog or Link Diagnosis to find these.
2. Find the contact information for the website owner or webmaster. This is usually easy to find on the website’s contact page.
3. Reach out and let them know that their link is broken and offer them a replacement link on your website.

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