Dre, Eminem, and the Gospel of Apple Music
When Dre and Eminem team up, it’s always a moment. The two legends have worked together on some of the most iconic tracks in hip-hop history, and their new Apple Music commercial is no different. In the ad, we see Dre in the studio, working on a new beat. Suddenly, Eminem pops up on the screen, and the two start vibing out to some gospel music.
It’s a fun commercial, but it also highlights the power of Apple Music.
The History of Apple Music
In the summer of 2015, Beats 1, Apple Music’s flagship radio station, launched with great fanfare. The station was the product of Beats, the headphone company Apple had acquired the year before for $3 billion, and it represented the company’s first foray into original content. At the helm of Beats 1 was Zane Lowe, a veteran radio DJ hired away from the BBC, where he had become one of the most popular voices in the UK.
The birth of iTunes
In early 2001, Steve Jobs was fresh off his valedictory tour as CEO of Pixar, having just sold the computer animation studio to Disney for $7.4 billion. He had been ousted from Apple 12 years earlier, in 1985, but he had kept close tabs on the company: He served as an informal adviser to its current CEO, Gil Amelio, and in 1996 he had purchased NeXT Computer, his old software company, for $429 million, thus bringing him—and his operating system—back into the Apple fold. Jobs was also close with Jeff Robbin and Bill Kincaid, two former Apple engineers who had helped develop the original iTunes application for the Macintosh computer.
The decline of iTunes
When Apple released the first iPhone in 2007, it also introduced the App Store, which allowed third-party developers to create native apps for the first time. It was a massive success, and within a few years, there were hundreds of thousands of apps available on the App Store. Apple soon realized that music was one of the most popular categories on the App Store, and in 2008, it launched the iTunes Store for iOS, which allowed users to buy and download songs directly to their iPhones.
iTunes quickly became the dominant force in digital music, and by 2010, it was responsible for over 80% of all digital music sales. However, over the next few years, iTunes began to lose its grip on the digital music market. In 2011, Amazon launched its own digital music store for Android devices, and in 2013, Google launched its own digital music store for Android and iOS devices. These companies were able to undercut Apple on price, and they also offered a more comprehensive selection of songs.
As iTunes lost market share, Apple began to focus more on its App Store business. In 2015, it launched Apple Music, a streaming service that offered access to millions of songs for a monthly subscription fee. Apple Music was designed to be competitive with existing streaming services like Spotify and Pandora, but it failed to gain traction with consumers. In 2017, Apple rebranded iTunes as Apple Music and made it available on Android devices for the first time.
Despite these changes, Apple Music has failed to meaningfully dent Spotify’s lead in the streaming music market. As of 2019, Spotify has over twice as many paid subscribers as Apple Music.
The rise of Apple Music
Apple Music is a streaming music service developed by Apple Inc. It was launched on June 30, 2015, in 100 countries. The service consists of a subscription-based “music library” of more than 60 million songs that can be streamed on demand, and a 24-hour global radio station called Beats 1.
The rise of Apple Music began in early 2015, when Dre and Jimmy Iovine announced their intention to leave Beats Music and relaunch it as Apple Music. The new service was officially unveiled at Apple’s Worldwide Developers Conference in June 2015, and launched to the public on June 30th.
In its first month, Apple Music amassed 11 million subscribers, dwarfing the number of subscribers to its closest competitors (Spotify and Tidal) combined. Thanks in large part to an exclusive deal with Dre and Eminem, who released their highly anticipated album Compton on the service, Apple Music quickly established itself as a major player in the streaming music space.
As of December 2016, Apple Music has 20 million paid subscribers worldwide.
Dre and Eminem
draws on his experience as a producer to create a unique sound that is both experimental and accessible. He frequently collaborates with other artists, most notably Eminem, and has also worked with a number of high-profile producers, including DJ Premier and Rick Rubin.
Dre’s relationship with Apple
Dr. Dre, one of the best-selling music artists of all time, first made his name as a member of the iconic hip-hop group N.W.A. He later found huge success as a solo artist, producer, and entrepreneur, co-founding Beats Electronics and winning multiple Grammy Awards. In 2014, Dre sold Beats to Apple for $3 billion, making him the richest man in hip hop.
Dre has always been closely associated with Apple: his first solo album, The Chronic, was released on iTunes in 2005, and he was featured in a notorious TV commercial for the original iPod in 2006 (in which he memorably declared that “People are going to be carrying around little disks … and they’re going to be very jealous of my little iPod”). Even before the Beats deal was announced, there were rumors that Dre was working on a new music streaming service with Apple; these rumors proved to be true when Apple Music was launched in 2015.
As part of Apple Music, Dre produced and starred in a TV show called The Defiant Ones, which told the story of his own rise to fame as well as that of Jimmy Iovine, another music mogul who also sold Beats to Apple. The show was widely praised by critics and gave Apple Music a boost in popularity.
Since then, Dre has continued to work closely with Apple: he appeared onstage at an event for the iPhone 7 in 2016, and he recently released an exclusive line of headphones called “Beats by Dre.” It’s clear that Dre is still very much aligned with Apple – and that their relationship is stronger than ever.
Eminem’s relationship with Apple
Eminem and Apple go way back. In 2003, he signed a deal with Apple’s Beats By Dre subsidiary to produce headphones. In 2014, he joined iTunes Radio as a celebrity DJ. And this fall, he’s teaming up with the tech giant again for a new ad campaign promoting the Apple Music streaming service.
It’s not surprising that Apple would want to tap into Eminem’s huge fan base. The rapper has sold more than 107 million albums and singles worldwide, according to his record label. He’s also won 15 Grammys and an Academy Award.
But there’s another reason why Eminem is the perfect pitchman for Apple: He embodies the company’s rebel attitude.
Eminem (real name: Marshall Mathers) was born in 1972 in Kansas City, Missouri, and raised in poverty by a single mother. He dropped out of high school and moved to Detroit, where he started rapping in local clubs. His big break came in 1999 with the release of his album “The Slim Shady LP,” which established him as one of the most controversial rappers of all time.
Throughout his career, Eminem has courted controversy with his graphic lyrics about violence, drugs, and sex. He’s been criticized for using homophobic and misogynistic slurs in his songs. And he’s been accused of glamorizing drug use and domestic violence.
But none of that has stopped him from becoming one of the most successful rappers ever. And it probably won’t stop him from helping Apple sell a few more subscriptions to its new music streaming service.
Dre and Eminem’s partnership with Apple Music
Apple Music has announced a new partnership with iconic rappers Dr. Dre and Eminem. The partnership will see the two artists creating exclusive content for Apple Music, including a new “Beats 1” radio station featuring music from their record label Shady Records.
This is a huge get for Apple Music, which has been lagging behind its competitors in terms of exclusive content. Dre and Eminem are two of the most popular and successful rappers of all time, and their association with Apple Music is sure to attract new subscribers.
It’s also a big win for Beats 1, which has been struggling to find its footing since launching last year. With two of the biggest names in rap on board, Beats 1 is sure to become must-listen radio for hip-hop fans around the world.
The Gospel of Apple Music
It was a beautiful sunny day. The kind of day where the sun shines just a little too bright and the birds seem to chirp just a little too loud. I was on my way to meet a friend for lunch when I got the call.
The problem with Apple Music
When it comes to streaming music, there are three major players: Spotify, Apple Music, and Tidal. Of the three, Apple Music has the most confusing interface and the least user-friendly experience. It’s not that Apple Music is a bad service—it’s actually quite good, with a comprehensive library of songs, albums, and artists. But compared to its competitors, it feels like it’s lagging behind.
Part of the problem is that Apple Music is still fairly new—it was launched in 2015 and has only been available in its current form since 2016. And while it has made some strides in that time, there are still some areas where it falls short. Here are a few of the biggest problems with Apple Music:
1) It’s hard to find what you want: One of the biggest complaints about Apple Music is that it’s difficult to find the songs you want to listen to. The interface is confusing and not particularly user-friendly. There are multiple ways to search for songs (by artist, album, song title, or genre), but none of them are particularly intuitive.
2) The recommendations are not great: Another common complaint about Apple Music is that its recommendations are not very good. If you use Spotify or Tidal, you’re likely accustomed to seeing recommendations for new music that you might like based on your listening habits. But according to many users, Apple Music’s recommendations are often inaccurate or irrelevant.
3) There are no shortages of bugs: Like any new software product, Apple Music has had its share of bugs and glitches. Some users have reported problems with songs abruptly stopping in the middle of playback, crashes when trying to access certain features, and difficulty adding songs to playlists. While many of these issues have been fixed in recent updates, they served as a reminder that Apple Music is still a work in progress.
4) It’s expensive: WhileApple Music is cheaper than Spotify Premium ($9.99 per month vs $14.99 per month), it’s still more expensive than many other streaming music services (including Tidal and Pandora). And if you want to use Apple Music on your family’s devices, you’ll need to sign up for the $14.99 per month family plan.
These are just some of the reasons why many users say they prefer Spotify or Tidal over Apple Music. If you’re thinking about signing up for a streaming music service, be sure to do your research and choose the one that best fits your needs and preferences.
The solution to the problem
Between all of the different music streaming services, it can be hard to know which one is the best for you. If you’re an Apple user, then your best bet is to go with Apple Music. Not only does it integrate seamlessly with all of your other Apple products, but it also has a variety of unique features that other streaming services don’t offer.
One of the best things about Apple Music is that it offers a live 24/7 radio station called Beats 1. This station features DJs from all over the world who play a mix of music, both new and old. In addition to Beats 1, there are also a variety of other radio stations that you can listen to, including those that are focused on specific genres or artists.
Another great thing about Apple Music is that it offer a 3-month free trial. This is a great way to test out the service without having to commit to anything. And if you decide that you don’t like it, you can always cancel before the trial period is up and you won’t be charged anything.
If you’re looking for a streaming service that integrates seamlessly with your other Apple products and offers a great free trial, then Apple Music is the perfect choice for you.
The benefits of using Apple Music
There are many benefits of using Apple Music. Firstly, it is a very user-friendly platform that is easy to navigate. Secondly, it has a massive selection of music, both mainstream and independent, that is updated regularly. Thirdly, it is very reasonably priced, especially if you sign up for the family plan. Finally, it has excellent features such as offline listening and curated playlists that make it a great way to discovery and enjoy new music.
