Classical Music Used in Commercials: Pros and Cons
- The Pros of Using Classical Music in Commercials
- The Cons of Using Classical Music in Commercials
There are many reasons to use classical music in commercials. It can add an air of sophistication, intelligence, or even whimsy to a product.
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The Pros of Using Classical Music in Commercials
Commercials that feature classical music can be seen as more trustworthy and luxurious. The classical music can also help to set a certain mood for the commercial. Some people might find that classical music can help them to focus more on the commercial.
It can add an air of sophistication to the product.
When used in the right way, classical music can make a commercial seem more sophisticated, calming, and urbane. It can also help to mask any negative associations that the product may have. For example, if a product has been known to betargeted at a lower-end market, classical music can help to change the perception of it and make it seem like a more high-end option.
It can make the commercial more memorable.
If you’re thinking of using classical music in your next commercial, you may be wondering what the pros and cons are. On the plus side, classical music can make your commercial more memorable. A study by neuromarketing firm Neuro-Insight found that commercials featuring classical music were 20% more likely to be remembered than those without it.
On the downside, classical music can make your ad seem high-brow or elitist. If your product is aimed at a mass market audience, you may want to steer clear of this genre. In addition, some people find classical music irritating, so you could end up turning off potential customers if you use it in your ad.
If you do decide to go ahead and use classical music in your commercial, make sure to choose a piece that is appropriate for the mood and tone of your ad. A lighthearted ad shouldn’t feature a somber piece of classical music, for instance. Likewise, an emotional ad shouldn’t feature a piece with a lot of energy and excitement.
It can help the commercial stand out from the rest.
It can be argued that the use of classical music in commercials can make the ad more effective and memorable. A well-chosen piece of classical music can help to set the tone of the commercial and make it more engaging. It can also help to make the commercial more distinctive, which can be important in a marketplace where there is a lot of noise and competition.
There are some potential downsides to using classical music in commercials, however. Some people may find it off-putting or pretentious, and it can be difficult to find a piece of classical music that is both appropriate for the product being advertised and accessible to the average listener. It is also worth bearing in mind that using classical music in a commercial is likely to alienate certain demographics, such as younger consumers who are not familiar with classical music.
The Cons of Using Classical Music in Commercials
Some people might say that classical music is too highbrow for commercials, that it’s elitist and off-putting. They might say that it’s not relatable, and that companies who use it are trying to sell a lifestyle rather than a product.
It can be perceived as elitist.
On the one hand, using classical music in commercials can make a product or service appear high-end, luxurious, or exclusive. This could be a good fit for certain brands that are targeting a wealthy or sophisticated clientele. On the other hand, classical music can also come across as pretentious or elitist, which could turn off potential customers who don’t want to be associated with that image.
It can be distracting.
There are both pros and cons to using classical music in commercials. On the positive side, classical music can be very relaxing and can help to sell a product by associating it with a feeling of luxury or sophistication. On the downside, however, classical music can be quite distracting and may even turn some potential customers off.
Some people may find that they are unable to focus on the commercial message when classical music is playing in the background. This can be especially true if the music is particularly loud or fast-paced. Additionally, classical music may not be appropriate for all products or services. For example, a company selling insurance might not want to use classical music in their commercials because it could subconsciously remind viewers of death.
It can make the commercial seem out of touch.
Classical music has long been used in commercials, but it has come under fire in recent years for making brands seem out of touch. Some believe that using classical music in commercials is a way for companies to target an older, more affluent demographic. Others argue that it simply makes the commercials seem stuffy and outdated.
There are some pros to using classical music in commercials, however. The music can add a touch of sophistication to a ad, and it can help to create an atmosphere of luxury and wealth. If used correctly, classical music can make a commercial more memorable and distinct.
Ultimately, the decision of whether or not to use classical music in a commercial comes down to the overall tone and message that the company wants to convey. If they are trying to reach a younger, hipper audience, then classical music is probably not the best choice. But if they are aiming for an upscale, sophisticated look, then classical music can be a great addition to the ad.
In conclusion, there are both pros and cons to using classical music in commercials. On the one hand, it can add a touch of sophistication and elegance to the ad. On the other hand, it can be perceived as pretentious or even irritating. Ultimately, it is up to the company to decide whether or not to use classical music in their commercials, taking into consideration both the potential benefits and drawbacks.