How to Market Your Electronic Music

This article is a collaborative effort, crafted and edited by a team of dedicated professionals.

Contributors: Andranick Tanguiane, Fred Lerdahl,

Contents

Social Media
Email Marketing
Paid Advertising
Publicity

If you’re an electronic music producer, you know that marketing your music can be a challenge. There are so many ways to get your music out there, and it can be tough to know where to start.

One of the most important things you can do to market your music is to write quality meta descriptions. A meta description is the short description that appears under your page title in search results.

If you want to learn how to write meta descriptions that will help you market

Social media can be a great way to connect with your fans and market your music. You can use sites like Twitter, Facebook, and SoundCloud to help promote your music and connect with your fans. You can also use social media to connect with other musicians and industry professionals. Let’s take a look at some tips on how to use social media to market your music.

Create a artist Facebook page

A Facebook artist page is a great way to connect with your fans and create a community around your music. You can use your page to share news, tour dates, music, and videos with your fans, and you can use the insights tools to track how your page is performing and how your fans are interacting with your content.

To create a Facebook artist page:

1.Go to www.facebook.com/pages/create.
2.Select Artist, Band or Public Figure from the list of options.
3.Enter the name of your artist page and click Get Started.
4.Add information about your artist page, including a profile picture and cover photo.
5.Invite your friends to like your page.
6.Start sharing content with your fans!

Create a Twitter

Creating a Twitter account is easy, and it’s a great way to connect with your fans and promote your music. Here’s how to get started:

1. Go to twitter.com and click the “Sign up” button.

2. Enter your full name, email address, and a password. Then click “Create my account.”

3. Twitter will send a confirmation email to the address you provided. Click the link in the email to confirm your account.

4. Once you’ve confirmed your account, you can start creating your profile. Include a photo, brief bio, and a link to your website or music.

5. Start tweeting! Be sure to include relevant hashtags (#electronicmusic, #EDM, etc.) so that your tweets show up in searches.

Create a Instagram

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively. The app allows users to upload photos and videos, which can be edited with filters and organized with tags. Users can also browse other users’ content by tags and locations, and view trending content. Users can “like” photos, follow other users to add their content to a feed

To create an Instagram account:
1. Download the Instagram app from the App Store (iPhone) or Google Play Store (Android).
2. Open the app and tap Sign up with Email or Phone Number (Android) or Create New Account (iPhone).
3. Enter your email address or phone number (these needn’t be associated with each other), then tap Next. If you chose Sign Up with Email, skip to step 6.
4. Choose a username (@name) for your profile page on Instagram that represents you well while being unique at the same time—don’t worry if it’s already taken, we’ll show you some alternatives below your chosen @name—then tap Next
5. If prompted, enter the six-digit code that was sent to your phone number or email address 6. Tap Done
You’ve successfully created an Instagram account!

Email Marketing

Email marketing is a process of sending marketing messages to potential and current customers through email. This type of marketing can be very effective in promoting your electronic music. In this article, we’ll show you how to market your electronic music effectively with email marketing.

Create an email list

Building an email list is one of the most important things you can do as an artist in the electronic music industry. By having a list of email subscribers, you have a group of people who are interested in what you do and are more likely to buy your music, come to your shows, and support your career.

There are a few different ways to go about building an email list. One way is to use a service like MailChimp or Constant Contact, which allows you to collect emails and send out newsletters or other information to your subscribers. Another way is to use a webform on your website or Facebook page that allows people to enter their email address to sign up for your mailing list.

Once you have a way to collect emails, it’s important to start promoting your list and getting people to sign up. You can do this by adding a link to your newsletter signup form on your website, social media profiles, and anywhere else you have an internet presence. You can also promote your email list by running ads on Google or Facebook, or by partnering with other artists or websites who have similar audiences as you.

Building an email list takes time and effort, but it’s worth it if you want to succeed as an electronic musician. By having a group of dedicated fans who are interested in what you do, you’ll be able to better promote your music and grow your career.

MailChimp is a service that allows you to create and send newsletters, promotional emails and other automated messages. They offer a free plan for up to 2,000 subscribers, which makes them a great option for small businesses and bands just starting out.

In order to use MailChimp, you first need to sign up for an account. You can do this by going to their website and entering your email address, password and some basic information about your business or band.

Once you have an account, you can begin creating your first campaign. MailChimp makes it easy to design beautiful emails that will engage your subscribers. You can also use their service to automate some of your marketing tasks, such as sending out weekly newsletters or promoting new releases.

If you’re serious about marketing your electronic music, then MailChimp is a great tool to have in your arsenal. Sign up for an account today and start building your list of fans!

Create an email template

Whether you’re starting a new business or growing an existing one, email marketing should be a key part of your marketing strategy. Email allows you to reach a large audience at a fraction of the cost of traditional marketing methods. Plus, it’s easy to track the success of your email campaigns, so you can see what’s working and what isn’t.

Creating an email template is a great way to save time and ensure that your emails are consistent with your brand identity. In this article, we’ll provide some tips on how to create an email template that will help you get the most out of your email marketing campaigns.

When creating an email template, there are a few things to keep in mind:

-Your template should be consistent with your brand identity. This means using the same colors, fonts, and logo that you use on your website and other marketing materials.
-Your template should be designed for ease of use. This means making it easy to add photos, links, and other content with just a few clicks.
-Your template should be responsive. This means it should look great on both desktop and mobile devices.
-Your template should be coded using HTML and CSS. This will ensure that it renders correctly in all email clients.
-You can use one of our free email templates as a starting point, or you can code your own from scratch. If you’re coding your own template, we recommend using MailChimp’s templates as a reference point. They offer both HTML and CSS versions of their templates, so you can see how they’re coded.

Paid Advertising

Paid advertising is a great way to market your electronic music. You can place ads on Facebook, Twitter, and other social media platforms. You can also use Google AdWords to place ads on Google and its partner websites. Paid advertising can be very effective, but it can also be expensive. You need to be careful with your budget and make sure that you are getting a good return on your investment.

Research your audience

As a musician, it’s important to understand your target listener. This is especially true when you’re making electronic music, as the genre is so broad. To succeed in marketing your music, you need to answer the following questions:

· Who is my target listener?

· What sort of music do they like?

· What platforms are they using to consume music?

· What sort of messaging will resonate with them?

Once you have a good understanding of your target listener, you can start to think about how to reach them. Traditional advertising methods like print, radio, and TV are still effective for some musicians, but they can be quite expensive. If you’re on a tight budget, there are a number of other options available to you.

Set a budget

You need to know how much you can afford to spend on paid advertising, and you need to set some ground rules. For example, you could say that you’re willing to spend $100 per week on Facebook ads, and that you’ll create a new ad each time you reach your limit. This will help to ensure that you don’t overspend, and it will also help to keep your ads fresh.

Choose your platform

Not all advertising platforms are created equal. It’s important to do your research and choose the platform that makes the most sense for your music and your budget. Some factors to consider include:
-The size of your audience
-The demographics of your audience
-Your genre of music
-Your budget

Some popular platforms for electronic music artists include:
-Spotify
-Facebook
-Instagram
-Soundcloud

Publicity

There are many ways to market your electronic music. You can post it on social media, submit it to online radio stations, or even start your own podcast. You can also promote your music by playing live shows and distributing flyers. Whatever marketing strategy you choose, make sure you are consistent and put in the effort.

Find a publicist

There are many different ways to market your electronic music, but one of the most effective is to hire a publicist. A publicist is a person whose job it is to generate interest in your music among members of the press. This can be done through conventional means such as sending out press releases and arranging interviews, or through more creative methods such as organizing listening parties or setting up unique performance opportunities.

No matter what strategies your publicist employs, their ultimate goal is to get your music in front of as many people as possible and to create a buzz that will make people want to buy your records or come see you perform. If you’re serious about marketing your music, hiring a publicist is a great way to get started.

Create a press kit

Creating a press kit is one of the most important marketing tools you can use as an electronic musician. A press kit is a collection of materials that provides information about you and your music to potential fans, media outlets, and booking agents. It should include high-quality photos, a bio, press reviews, and samples of your music.

Your goal in creating a press kit is to make it as easy as possible for people to learn about you and your music. The more professional your press kit looks, the more likely people are to take you seriously as an artist.

Here are some tips for creating a great press kit:

-Invest in high-quality photography. Hire a professional photographer to take some well-composed shots of you performing or in candid moments backstage. These photos will be the first impression people have of you, so make sure they’re good!

-Write a compelling bio. Your bio should be short (1-2 paragraphs) and give an overview of who you are as an artist and what kind of music you make. Be sure to include any relevant details that would make someone want to listen to your music, such as awards you’ve won or notable performances you’ve given.

-Include positive reviews from other publications. If other people have written positively about your music, include quotes from those reviews in your press kit. This will show potential fans that other people enjoy yourmusic . . . . end

Send out press releases

Sending out a press release to bloggers, music sites, and other people in your industry is a solid way to get attention for your music. If you don’t have a big budget, you can try using a service like Music clue to get in touch with people who might want to write about your music. You could also email people individually or use social media to reach out.