Reggae Music in a Coors Commercial?

We all know that reggae music and Coors beer don’t exactly go hand-in-hand. So how did a reggae song end up in a Coors Light commercial?

Introduction

In 2018, Coors Light released a commercial featuring the song “One Drop” by reggae artist Shaggy. The ad was part of the brand’s “It’s Miller Time” campaign, and it featured a group of friends enjoying a Coors Light while listening to music.

The commercial prompted some backlash from reggae fans, who argued that the use of reggae in a beer ad was inappropriate. Shaggy addressed the controversy in an interview with Rolling Stone, saying that he didn’t see anything wrong with the ad and that he was happy to have his music featured in it.

A Brief History of Reggae Music

Reggae is a music genre that originated in Jamaica in the late 1960s. The term reggae encompasses a wide variety of musical styles, including ska, rocksteady, dub, and dancehall. Reggae is often associated with the Rastafari movement, which promotes the spiritual use of cannabis and the repatriation of Africans to their homeland of Ethiopia.

Reggae music first gained international attention in the late 1960s with the release of Bob Marley’s album Catch a Fire. Marley and his band, the Wailers, went on to become one of the most popular reggae groups of all time. Other well-known reggae artists include Peter Tosh, Jimmy Cliff, Bunny Wailer, and Ziggy Marley.

Reggae has been used as the soundtrack for many commercials and films over the years. One of the most notable examples is Coors Light’s “Beachfront Property” commercial, which featured reggae music prominently.

Reggae Music in Advertising

Reggae music has been used in advertising by a number of companies, most notably Levi’s and Pepsi. More recently, reggae music was used in a Coors Light commercial that aired during the 2008 Super Bowl. The use of reggae music in advertising has been praised by some and criticized by others.

Reggae music is often associated with positive vibes and good times. This may be one reason why it has been used in advertising. Reggae music can also make people feel more relaxed, which may be another reason why companies have used it in commercials. However, some people have criticized the use of reggae music in advertising, saying that it promotes stereotypes about Jamaican culture and gives a false impression of what reggae music is really about.

The Coors Commercial

The Coors commercial featuring reggae music has been the subject of much debate. Some feel that it is a authentically represent the genre, while others feel that it is a cheap attempt to appeal to a wider audience.

There are many different types of reggae, and it is often seen as a symbol of Jamaica and its culture. It is a very popular genre of music, and has been for many years.

However, some people feel that the use of reggae music in the Coors commercial is disrespectful to the genre and its history. They believe that it is being used in a way that is not true to the music or its origins.

What do you think? Is the use of reggae music in the Coors commercial respectful or disrespectful?

Conclusion

So, there you have it. Reggae music in a Coors commercial is not only possible, but it can be pretty great. Be sure to try it out for yourself and see what you think. Who knows, you might just find your new favorite beer.