2010’s Top Latin Music Videos

This article is a collaborative effort, crafted and edited by a team of dedicated professionals.

Contributors: Andranick Tanguiane, Fred Lerdahl,

Contents

From Daddy Yankee to Shakira, 2010 was a great year for Latin music videos. Here are our picks for the top 10 Latin music videos of 2010.

Shakira – “Waka Waka (This Time for Africa)”

Shakira’s 2010 FIFA World Cup theme song “Waka Waka (This Time for Africa),” became an instant hit, with its accompanying music video accumulating over two billion views on YouTube. The track also went on to become the best-selling World Cup song of all time.

Enrique Iglesias – “Bailamos”

Enrique Iglesias’ “Bailamos” quickly became a hit when it first released in 1999, and the music video only helped the cause. The dance-filled visual was nominated for four MTV Video Music Awards, including Best Male Video and Best Dance Video.

Ricky Martin – “Livin’ la Vida Loca”

Ricky Martin’s “Livin’ la Vida Loca” was one of the biggest hits of the 1990s, and it’s still a fan favorite today. The music video for the song was released in 1999 and quickly became a sensation. The video features Martin living it up in Miami, surrounded by beautiful women and enjoying all the trappings of wealth and success. “Livin’ la Vida Loca” is a fun, upbeat song that perfectly captures Martin’s charm and charisma.

Gloria Estefan – “Mi Tierra”

Gloria Estefan’s “Mi Tierra” was released in 1993 and is a love letter to her Cuban roots. The music video was filmed in Cuba and features Estefan singing in front of various Cuban landmarks. “Mi Tierra” won the Grammy Award for Best Tropical Latin Performance.

Shakira – “La Tortura”

“La Tortura” is a song by Colombian singer-songwriter Shakira, featuring Spanish singer Alejandro Sanz. It was released on 11 April 2005, from the album Fijación Oral, Vol. 1. A duet between Shakira and Sanz, “La Tortura” was produced by Shakira and Luis Fernando Ochoa. The song was written and composed by Shakira in collaboration with Luis F. Ochoa and Alejandro Sanz.

While working together on “La Tortura”, Shakira and Sanz wanted to create a song that would appeal to a wide audience of listeners, and fuse traditional Latin music with more modern pop influences. The result was a sharp contrast to Shakira’s previous singles, which had largely been cumbia-influenced tracks. “La Tortura” is a ranchera ballad with techno influences; it contains elements of pop music and employs string instruments such as violins and an electric guitar.

The song’s lyrics center around the pain caused by a love affair gone wrong; according to Shakira, they are based on personal experience. “La Tortura” earned widespread acclaim from music critics upon its release, with many praising its fusion of genres as well as its lyrical themes of heartbreak and pain. It is widely considered to be among the best Latin pop songs of all time, and has been ranked among the greatest Spanish-language songs of all time by various publications.

The accompanying music video for “La Tortura” was directed by Jaume de la Iguana in Ibiza, Spain; it features Shakira being interrogated by Spanish police about her whereabouts on the night her lover was murdered. The video caused controversy due to its graphic depiction of violence; nonetheless, it won numerous awards at 2006 Premios Lo Nuestro and MTV Video Music Awards Latinoamérica, including Video of the Year at both ceremonies. “La Tortura” was also ranked among the 100 Greatest Songs of the 21st Century by Billboard magazine in 2010, becoming one of five Latin songs on the list.”

Shakira feat. Alejandro Sanz – “La La La (Brazil 2014)”

“La La La (Brazil 2014)” is a song recorded by Colombian singer Shakira for her self-titled tenth studio album, Shakira (2014). It was released on 18 May 2014 as the third single from the album and was serviced to contemporary hit and Latin radio in the United States. The song peaked at number 21 on the US Billboard Hot Latin Songs chart, becoming Shakira’s fourteenth top 40 hit on the chart. Additionally, it also charted at number 43 on the US Latin Airplay and at number 45 on the US Latin Pop Songs.

Ricky Martin – “Vente Pa’ Ca”

Ricky Martin’s “Vente Pa’ Ca” music video has been viewed over 1.6 billion times on YouTube since its release in 2016, making it one of the most popular Latin music videos of the 2010s. In the video, Martin is seen singing and dancing with residents of a Venezuelan favela, celebrating life despite the poverty and violence that surrounds them. “Vente Pa’ Ca” was a huge hit not only for its catchy tune and upbeat message, but also for its representation of Latin American culture.

Carlos Vives & Shakira – “La Bicicleta”

“La Bicicleta” is a song by Colombian singer-songwriter Carlos Vives and Venezuelan singer Shakira. It was released on 27 May 2016 as the lead single from Vives’ upcoming fifteenth studio album, Vives (2017). The song peaked at number one on the US Billboard Hot Latin Songs chart in August 2016, becoming Vives’ first US number-one single in 20 years and Shakira’s tenth.

Maluma – “Felices los 4”

Maluma – “Felices los 4” released in 2017, is a song by Colombian singer Maluma. The music video was directed by Nuno Gomes.

J. Balvin & Willy William – “Mi Gente”

“Mi Gente” (English: “My People”) is a song recorded by Colombian singer J. Balvin, featuring French singer and producer Willy William. The track was released on 28 June 2017 as the lead single from Balvin’s upcoming studio album, Vibras (2018). It is a reggaeton and trap song composed in common time with lyrics about unity, including an interpolation of “Voodoo Song” by Willy William.

The music video for “Mi Gente” was released on Balvin’s Vevo channel on 26 June 2017. It features Balvin and William dancing in front of a graffiti wall created by Colombian artist Rafael pixelsart Granda. The video has received over 2 billion views on YouTube, making it one of the site’s most-viewed Latin music videos ever.

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